A Full Guide on A/B Testing Marketing

Everything You Need, All In One Place

Marketing Tips

Planning to launch your website but confused between two designs of the page?

No worries as A/B testing will help you to decide between the two. You can present your webpage designs or any other variable to different segments of the people and can them choose the one that has the maximum impact. A/B testing can be done for several management assets like web pages, page elements, and more.

Learn more about A/B testing marketing, related tools, and more in the following parts.

Part 1. What Is A/B Testing Marketing

A/B Testing is a process where two versions of any marketing asset are compared so as to know their performance and differences. While designing website pages, CTA buttons, and other assets you can assume what a user would like and then launch the same. The intuition and guesses of what a user would like can have results that are not in your favour. Thus, to decide between two assets, A/B testing works as a great method as it studies the business metrics to choose the variable that has the maximum impact.

Using A/B testing in digital marketing and other areas, you can eliminate the guesswork and intuition and make the decisions that are based on the data received from the different segments who have been presented with the variables. Also known as split-run testing or bucket testing the method involves “A” which is the original variable for the testing and “B” which is the new version of the original testing variable. The version which offers and moves in the positive direction is selected between the two.

A/B testing has several benefits like getting better ROI from the existing traffic, low-risk modifications, reduced bounced rate, significant improvements, and more.

Part 2. Top 5 A/B Testing Tools

A/B testing is a preferred method for people in conversion optimization, in order to perform A/B testing there are several tools available that will help you in the decision-making process. So, if you too have been looking for an effective tool, we have shortlisted the top ones as below.

01 Optimizely

This is one of the leading CRO platforms that has a wide range of products that helps in A/B testing. The tool support multi-page testing comes with a visual editor and features advanced targeting and segmentation. The tool has a collection of stacks that help in optimizing mobile apps and digital products. The tool focuses on the experimentation and personalization of the web. Some of the additional benefits of using the tool include a dashboard for easy editing access, the option to save the audience, retroactive filtering, integration with third-party tools, and more.


02 Qubit

This is another popularly used tool that mainly focuses on personalization and granular segmentation. Using the tool, you can perform multivariate and A/B tests for measuring how effective are the techniques of personalization and also measure its progress. The tool helps in doing A/B testing for quantitative as well as qualitative evidence, offers clarity on the results of the tests, and more.


03 Google Analytics & Google Optimize

Google Optimize integrates with Google Analytics to have access to behavioural insights. This is a free tool that can be used for A/B testing and features the best data collection. The free version is quite decent with support to all basic features needed, but if you want advanced features, you can further upgrade to the paid version. These google marketing platform ab testing tools support multivariate testing for multiple versions of the page and support redirecting the tests with server-side experiments and personalization.

Google Analytics

04 VWO (Visual Website Optimizer)

For an organization with a slightly lesser budget, VWO is the preferred tool in the A/B testing industry. The tool features can be accessed in 5 different categories which include testing, insights, engagement, full-stack, and plan. VWO is a popular name in the marketing sector and some of the key benefits of using the tool include fast updates, easy data download, easy setting of goals, good customer support, and more. Using the tool, you can create multiple variations of the site pages and the conversion goals can be tracked along with statistical analysis. There is a built-in heatmap tool in VWO that records the tracking habits and the clicking behaviour of the site visitors.


05 Adobe Target

This is a widely used enterprise tool that also offers personalization and targeted testing. The tool works even better if you are already using Adobe Analytics. Using the tool, you can get optimization on the mobile apps and also the recommendations that are based on the data and behaviour of the customers. The tool uses a 3-step process that involves creating the variant, targeting the segment of the audience, and then customizing the settings as well as the goals so that you can test the same. The self-learning algorithms of the tool make it popular among enterprises.

Adobe Target

Part 3. Recommend Online Marketing Video Maker

There are several factors affecting online marketing and analysis among which videos play a major role. So, if your online marketing strategy involves videos, we suggest using Wondershare VidAir for creating professional-looking videos. This versatile program only requires you to free sign-up and then it is all ready to work from your browser.

You do not have to worry about the design and the theme of the videos as the tool comes with a variety of templates in different categories. Thus, depending on your marketing theme, you can choose the best template and then can make changes to its text, video, audio, and other content.

Free to use, the tool has a simple interface and the created videos come with a watermark. You can upgrade to a paid version that will result in watermark-free videos along with 2Gb of free cloud storage and a 1080p resolution option.

Steps to Create Online Marketing Videos Using Wondershare Vidair

Step 1 Sign Up

Open https://vidair.wondershare.com/ and free sign using the SIGNUP button at the top-right corner. Login to the tool using the details used for sign-up.

Sign Up

Step 2 Choose Templates

At the top menu, click on the Templates button, and from the list of the available options look for the desired template. A search box can also be used here. Click on the selected template and from the pop-up window choose – Wide, Vertical, or Square option.

Click on the USE THIS TEMPLATE button.

The tool will load the resources and then using the left-side column changes to the Text, Video, Photo, and Audio can be done. Add stickers using the Stickers option or add local media files using Uploads.

Choose Templates

Step 3 Export

Click on the Export button at the top-right corner and a pop-up window will open again from where you need to choose the resolution and watermark options. Again, click on the Export button.



A/B testing marketing is one of the best ways for collecting information regarding your variables and management assets. If the right tools are used with the correct process, the results are impressive and accurate. Depending on your A/B testing requirements, personalization, budget, and other factors, you can choose from the above-listed tools. If needed, you can even check out other testing tools. Another aspect of online marketing is videos and to help you with this part, Wondershare VidAir works as an excellent choice as the program assists in creating excellent videos as needed.