“How do I add a video to Instagram as a post or an ad to provoke engagement?”- Anonymous.
By pushing text, images, or photos backward, the video has taken the top place in social media regarding engagement and organic reach in ads or other posts. When it comes to Instagram, such video functionalities evolved in 2013 and surprisingly got a huge hit that resulted in the marketing & advertising purposes from 2015. At present, 70% of businesspeople use Instagram to promote their brand or services for its effective attainment of the core audience. Another interesting fact is that brand—created videos get viewed by at least 5 million people driving a solution that Instagram videos are worth trying!
It could be a shorter video of 60 seconds or a longer one with 4 minutes; Instagram is all-ready to help you out-stream your videos hassle-free. While for shorter video posts, ordinary options are fine, to add longer videos to Instagram, IGTV from Instagram is a good option. Here, let's walk through certain video specifications related to videos upload on Instagram, along with a guide on how to add videos in Instagram.
If you have a short video from 3 to 60 seconds, then here is how you add a video to Instagram as a regular in-feed.
Step 1: Open your Instagram app and tap the + sign from the middle of the bottom toolbox. You will now go to the library page, where recent photos and videos from your gallery will appear.
You can choose from them or tap the Video option next to photos to record the live video to get posted. Tap on Next on done.
Step 2: Instagram allows you to add specific options like filters, and here is how to add effects to Instagram videos. Once you have selected the video to be uploaded, tap the inverted arrow sign on the screen.
Here, you can apply filters, trim a video, add or combine more videos to make the video larger, and add a cover as well.
Step 3: By tapping the Next button, you can now share the post by customizing the location, Hashtag, and so on.
How do you add videos to Instagram if it is long? If you want to add longer videos to Instagram, the IGTV option can be handy to follow the below steps.
Step 1: Open the Instagram app, and from the upper right corner, tap on the IGTV icon. Else go to your profile.
Step 2: You will now see the media library or gallery, whereby clicking on the + symbol, select the video you wish to post on IGTV.
Step 3: Once the video comes in, choose a title, a cover image, and tap on Next. On the following window, enter the title, describe your IGTV video, and enable Post a Review or Make Visible on Facebook options if required.
That is how to add a long video on Instagram with IGTV, and Instagram's highlights session is another way to take your conversation to the next level where adding them isn't complex. Here is how to add videos to Instagram highlights at ease.
To use this option, you first need to execute Settings > Privacy > Story > Saving and Sharing control > Save to archive. Once you activate this feature, you can browse them on the profile and add them to the highlights.
Keeping yourself updated with the Instagram video is always recommended. Where, here is a little assistance from our side.
|In-feed video||Recommended video format||MP4 and MOV|
|Maximum video file size||4GB|
|Maximum video length||60 seconds|
Landscape video resolution
Landscape aspect ratio
Square video resolution
Square aspect ratio
Vertical video resolution
Vertical aspect ratio
|IGTV Videos||File format||MP4|
|File size||650MB to 3.6GB|
|Video duration||1 to 15 minutes (mobile), 1 hour in desktop|
|Aspect ratio||9:16, 16:9, 4:5|
It could be to add a video to Instagram that is shorter or longer; crafting them with creativity is more important to get engagement than the other ones on the crowd. Especially in critical circumstances where downloading the software or video editing tool isn't possible, an online platform can be of great assistance where one such option is VidAir. From the Wondershare family, VidAir is the best tool to create videos for your business marketing or your Vlog channel. Wish to expand your business or start from scratch? VidAir can help you out. Want to create a single video for multiple platforms? VidAir is an expert in it.
Official Website: https://vidair.wondershare.com</p >
- 1. No script is required in-built templates.
- 2. User-friendly web-based online video creator tool.
- 3. One video for multiple social media platforms like TikTok, YouTube, Facebook, and Instagram.
- 4. Put a full stop to your media search with access to royalty-free resources of VidAir.
Steps to Create Video for Instagram with VidAir
Step 1 Login with the Wondershare ID or Sign Up
Open the official VidAir website, and if you already have a Wondershare ID. Tap the LOG IN button or choose the SIGN UP option.
Step 2 Template Selection
To create a video, tap the Templates option from the top menu, and pick a template to proceed or use the search bar to find the relevant one.
Tap the template to look into the aspect ratio, configure the resolution, and choose the resolution. Once done, hit the TRY NOW > USE THIS TEMPLATE button to proceed.
Step 3 Create Video in VidAir
You will now land on the video creator overview of VidAir, where the ultimate process of making the video will start. Yes, with rich elements from the right corner, you can create your video by including text, images, stickers, and so on.
Below the editing window, there is a timeline or preview section from where you can perform options like Delete, Replace, and so on. You can tap the Preview button on the timeline to view the changes or how well your video is created.
After video creation, hit the Save button on the left corner top to save your video under My Projects. To upload it to Instagram, click on the Export button to download the video.
From now on, I hope will be no worries to add longer videos to Instagram as you know how to add a long video to Instagram. The next time when you are about to add a whole video on Instagram, make sure you put them into practice. Especially when you wish your Instagram video to stand out from the crowd, VidAir is the decisive choice!