How to Create a B2B Marketing Plan?

Discover B2B Marketing Strategies to Reach and Resonate with Your Business Audience

Marketing Tips

Your B2B business will be unique when you have a perfect B2B sales marketing plan template with a proper outline. Thus, we will discuss how to create a B2B marketing plan today.

B2B refers business to business. Marketing for B2B mostly depends on its audience. So focusing on the targeted businesses (considered customers for B2B) is essential to survive. In that case, every company has its marketing plan that they make as a roadmap for their entire business cycle or a specific period.

This article will talk about B2B marketing strategies and tips that you can implement to reach your specific business audience.

Part 1. B2B Marketing Plan Templates

You can choose various B2B marketing plan templates free to bring your program altogether from multiple sites that offer free B2B marketing plan templates to include your goals and strategies.

01 Template 1-

In, you will find several types of templates regarding the B2B marketing plan. You can quickly get access to them by signing up for the website. You can use your Google account or use your email for registration.

With this beautiful B2B digital marketing plan template, you can:
  • ★ Plan content as per the editorial calendar.
  • ★ Outline the campaign goals.
  • ★ Dive into the market and competitive landscape deeply.
b2b marketing plan template 1

02 Template 2- Brainrider

The above workbook from Brainrider is designed especially for you that is easy to use. Providing you support from the Brainrider team, you can improve your planning and execute the objective effectively.

With a B2B marketing plan outline, you can:
  • ★ Define ideal customers in a better way.
  • ★ Get to know the opportunities and identify program gaps.
  • ★ Plan B2B campaigns and builds a worksheet.
  • ★ Define marketing objective as per priority.
b2b marketing plan template 2

03 Template 3- Slidebean

Providing an editable B2B marketing plan template free for your business, you can download the above template as a PDF to get started. Along with a marketing strategy, with Slidebean, you can also access other templates like Pitch deck template, business plan, company profile, and so on. With this template outline, you can demonstrate objective summary, SMART goals, competitor analysis, content & email marketing, and KPI metrics.

b2b marketing plan template 3

Part 2. Steps to Making B2B Marketing Plan

Effective marketing is challenging. Observing some B2B marketing plan example can make you understand how it looks like. We have brought you some tips so that you can make your plan ideally.

01 Determine Your Business’ Monetary Selling Objective.

Before you start your business for constructing the starting point of your marketing strategies or campaigns, you need to first visualize what you want your endgame or final outline/result to be. Observe more to find out what you want for your business and find the most effective way to reach there.

02 Analyze the Current Performance of Marketing.

Before you start developing your plan, you need to focus on analysing the performance of your B2B marketing to date. You need to also focus on tracking your marketing ROI. Use analytics to influence your marketing strategy. Try to utilize your customer touchpoints fully.

  • ☑ Figure out Your Spending Factors.
  • If you draft your plan, you will realize that the sample B2B marketing plan is a service provided. The marketing department is not the only sector of an organization where you can spend your money. Other departments are also there to running a business, so you need to spend wisely.
  • ☑ Analyze Your Competitors’ Performance.
  • You know well about your business, brand, products, or services and where you stand. Now it’s time to put the spotlight on your competitors. Rattle off the names of some top competitors and identify their strengths, threats, and weaknesses. Based on your competitor’s status, provide offers to your customers. Most importantly, try to cover up their liability with your product and services.
  • ☑ Grade Your Running Marketing Strategies.
  • Before diving your business into creating a b2b marketing plan, the organization must delve into success. In your marketing strategy plan, make sure is the content fresh, modern, and appealing to your audiences.
  • ☑ Work out Both Inbound and Outbound Strategy.
  • Consider all the different marketing channels and with your inbound and outbound strategy, decide on what channels you want to focus on. After engaging in inbound marketing, you need to draw your leads toward you. You can also write a blog article teaching your leaders or team how to optimize SEO websites.
  • ☑ Take Note of the Trending Matter of Current Marketing in B2B.
  • Taking risks for achieving any task is integral. The purpose is always simple to keep interested in gaining, acquiring, attracting, managing, organizing, and maintaining a customer base. You can reach out to consumers through new methods, including account-based marketing can help you to gain new customers.

Part 3. A Recommended Marketing Video Online Maker

It is always a general confusion among the marketers who gives life to their B2B marketing plan template. Video has become an essential part of B2B marketing with the potential for reaching and enhancing engagement. It helps to understand and cover up your whole concept regarding B2B digital marketing plan template. It will take a lot of time and energy while making an attractive marketing video. But, with the top video maker and editor, Wondershare VidAir, a powerful online free video maker with advanced features and resources, you can easily make videos with fluency.

  • ★ Variety of new, unique templates and resources.
  • ★ Branding to add custom and amazing logos as watermarks.
  • ★ Customizable texts and colors, including text editing, adding custom font style, and background colors.
  • ★ Color schemes and text effects with multiple colors presets and effects and more than 40+ color schemes.
  • ★ One-click sharing to popular social media platforms like Facebook, Instagram, TikTok, and YouTube.


By the end of this article, we know that you have a better understanding of B2B marketing, details about the most effective B2B marketing plans and strategies, and how you can increase your business customer base. Please note that a perfect sample of the B2B marketing plan will help you achieve your target. Thus, make your strategies more stunning with VidAir, an ideal marketing video maker, and put out your company information more effectively.

Wondershare VidAir