"Why are Instagram stories important?"
Since their beginning in 2016, Instagram stories are rocking till now. It is why the best and creative Instagram story ads are coming up with the potential for increased engagement and conversions. We will discuss the same possibility in this article and the examples of the eight best Instagram story ads. Among total ads spending, around 23% gets allocated to Instagram. Thus, the brands recognize the importance of this central social media platform, primarily its stories feature.
So, let’s begin with the top 8 examples as follows!
The Instagram story ads represent an alternative or a replacement to News Feed Ads. They exist at the top of Instagram News Feed. The exclusive feature about the Instagram story ads is the ability to inbuilt links, which in other cases is reserved for business accounts having 10,000+ followers. What you are required to do is to add a CTA or swipe up arrow to direct with a landing page.
- 1. It drives valuable conversions on your app or websites.
- 2. They guarantee maximum reach.
- 3. It inculcates brand awareness to interested people.
01 Lemon & Line
As the first example of creative Instagram story ads, Lemon & Line looks very similar to the ad brands show to sell clothing. Yet, it's an Instagram ad for the promotion of rope bracelets. The short sales copy is also quite attractive and eye-catchy. It also makes perfect sense for the sale of bracelets. These bracelets are a subtle accessory that whispers and never screams. Its image is also a matched representation of the brand ethos.
The still images lack motion but offer excellent potential for action, as stated in the workout promotion ad. You can feel this ad if you’re also an exercise enthusiast. The action-oriented image, a short copy, and a CTA of Shop Now work great to inform the users. Also, they are offering free workouts for Pilates, yoga, and strength training, etc.
Maille is a French Gourmet food producer with an ad representation that communicates a gift of year supply well known for its best Instagram story ads. As you can see, they haven't used too much text to confuse the users. They have further focused on placing the ad copy at the bottom and center of the image. Thus, it is an ideal example for users who quickly scroll through their feeds.
It is another excellent example of creative Instagram story ads with the usage of bright colors. Sephora is a beauty brand depicted in this image representation. It also uses short yet interactive content to reach more audiences. The use of specific or clear CTA also points the users towards a gift.
The lifestyle brand Noom has used a surprise-and-delight strategy that paves the way for creative Instagram story ads like featuring a woman who crushes a dozen eggs. However, the imagery is quite counterintuitive and strange to grab the viewers' attention instantly. All in all, it's a slo-mo video ad to depict another level of interest.
The Brooklinen ad shows how to offer an easy-to-get reward. In this ad of Brooklinen bedding company, users get free shipping when they swipe up. Thus, you can see freebies play a significant role in the structure of ads. Also, the CTA communicates the benefits users will get after acting on the ad's end.
Walmart is our next category known for their creative Instagram story ads due to strong and complementary colors in their ad. The brand has used the hashtag #gethumming to make its content shareable and discoverable. Thus, you can tell the importance of hashtags to add relevancy and discovery further. However, their USP is a high-quality image as the text and CTA is super short.
As our final best Instagram story ads example, here is one from Postmates that uses FOMO. It also depicts an extra level of urgency and excitement while tapping into the customer's FOMO. So, it prompts the users to take action before the opportunities vanish out. You can also add limited-time deals along with a short-term format. Thus, it further boosts conversions from the viewers.
All these Instagram story ads cost around $0.50-$1.00 CPC. The cost can also be up to $3.00 CPC.
Are you wondering how to make Instagram Video Ads quickly? We have got a very effective online solution for the purpose via the instant video editor. Yes, the VidAir by Wondershare comes with ready-to-use templates to quickly publish attractive videos over various social media platforms.
- 1. It consists of plenty of creative templates with inspirational ideas.
- 2. You can customize each template with various forms of stickers and text effects to highlight your product or service's important information.
- 3. It contains a list of royalty-free media resources includes videos, images, and music for free upload.
Steps to make Instagram Ads Video via Wondershare VidAir
Step 1 Login with the Wondershare ID or Sign Up
Visit VidAir official website and hit the SIGN UP button if you are a new user. Or, you can click the LOG IN tab if you are already a registered user.
Step 2 Select any creative template
Click the CHOOSE A TEMPLATE tab after signing up. Now, you have to select your favorite creative template among the list of templates. Then, hit the TRY NOW > USE THIS TEMPLATE tab to proceed with the editing window.
Step 3 Customize & Edit
You can customize the entire template in the editing window as per your brand’s message and story.
You have various options, including Text, Audio, Photo, Stickers, and Upload, etc., to edit accordingly. Then, there is an ideal color selection in the Filters tab. So, you have a whole attractive editing base to make stunning Instagram ads videos.
Step 4 Export Video in VidAir
Lastly, click the Export button post-editing and customization. Also, ensure that you have saved your project beforehand to avoid any data loss during Export.
Thus, this was the entire discussion on creating the best Instagram story ads online quickly and effectively. After mentioning the eight best and creative Instagram story ads examples, we summed up the concept via the instant online video maker VidAir by Wondershare. Hence, you can now execute story ad examples with the online video editor, a direct competition to professional Insta story ads.