Are you a content developer looking for a content marketing plan template and surfing over content marketing plan examples to plan content for marketing your business? This article is all you need.
All you need is a content marketing planner to develop a robust content strategy. We'd love to mention four elements that work after you tend to produce high-quality and engaging content for the audience as follows
- ✔ Drives customer attention and builds trust.
- ✔ It makes your brand memorable.
- ✔ No chances of getting blocked by customers.
- ✔ It increases authority and visibility.
Now, it's high time to list some content plan templates available out there in various categories as defined below. Along, you will also get a marketing plan table of contents examples for each template content plan.
01 Sample Content Plan Template
It is an essential content marketing plan on excel in helping you prioritize and organize potential types by themes or any other category that suits your requirements.
02 Content Calendar Plan Template
This content calendar plan template is generally to plan and organize content by type and category.
03 Social Media Content Marketing Plan Template
It is a customizable social media content marketing plan template to help you categorize the content planning among various social media platforms at each month's end.
04 Blog Content Planner Template
It is a monthly blog content planner template categorized effectively to develop strategies for different blog posts.
05 Website Content Marketing Planner Template
The website content marketing plan template on excel, when done in groups, looks super organizational, as shown above. It is also a content editorial plan where you're only required to modify the main titles that best suit your business and sitemap needs.
Given below are some expert tips on how to develop the best content plan template. So, let’s begin without further ado!
01 Consider essential key elements
The essential vital elements of content marketing are Strategic Plan, Positioning, Business Case, and Value Proposition. So, you're required to consider each of these elements by answering a few questions.
02 Perform a content audit
Performing a content audit must be the primary step towards effective mass content production.
03 Set Goals beforehand
It's also crucial to set your goals beforehand, including operational plans, strategic goals, and the vision and mission statement of your company.
04 Select your channels
It is needed to fill in the blanks with different channels. A wise selection of content channels while keeping in mind the target audience is required here.
05 Ascertain your audience base
Understand your audience's lifestyle, problems, concerns, and needs according to the niche you're developing content in. Make sure you don't mix up the audience base with the ultimate buyers of your product.
06 Find suitable content topics
Uncovering suitable topics for a high audience's engagement is also necessary. It is the ultimate goal of any content planning.
07 Effective Content Production
The best content is SEO-friendly and diversified adequately as per the audience base. The diverse mix of content helps appeal to every member in the audience base accordingly.
08 Repurpose your content
Follow various methods to repurpose existing content by including Infographics, videos, slideshows, segmenting long articles into short ones, white papers, slide presentations, informative images, and other usable snippets for social media.
“What is an example of repurposing content?”
The very example by which you can repurpose existing content is to create short informational videos. Simultaneously, video content will help you drive multiple times of engagement than another form of readable content.
After selecting the digital content plan template, make sure you add categories or specific areas to repurpose already published content in the form of videos.
Since the content for repurposing is from existing pieces, it shouldn't be time-consuming at all. To cater to the significant and professional needs of content marketing strategies, we'd like to recommend Wondershare VidAir as the best online video editor with lots of quick editing tools. It has numerous attractive templates to start with.
- ✔ Ready-made video templates in different categories
- ✔ Add stickers or text effects to highlight the key specifications
- ✔ Royalty-free media sources, including images, videos, and music
- ✔ Layout selection
- ✔ Custom settings
- ✔ Direct sharing on various social media platforms
High-quality and engaging content can do a lot more for your organization than you even think of, where the content marketing plan samples discussed here will help you a lot.
Thus, you shouldn't be the one who overlooks developing content to market their products or services. Instead, it must be the first step in any marketing plan to get your brand out there.