According to statistics, there are more than 3 billion email accounts worldwide. Also, 91% of all email users check their inbox daily. Now, if you're a digital marketer, the numbers are too good to ignore. But to build a lasting customer relationship, you need something called email automation. So, what exactly is email marketing automation, and how can it help your business grow? This article takes a look!
Email automation is a digital marketing strategy that involves creating email campaigns to reach the right audience at the right time.
Let's learn how to create a Mailchimp email automation with some simple steps. Remember that Mailchimp is one of the most popular email marketing and CRM platforms you can use without paying a dime.
01 How to Create Email Automation on Mailchimp?
- ❶ Visit Mailchimp and create an account.
- ❷ Click the Automations tab, then click Create.
- ❸ Select Customer Journey or Classic Automation.
- ❹ Choose one email automation approache that suits your needs.
02 Using Classic Automation
- ❶ Choose a Classic Automation template and start building.
- ❷ Enter your Audience, Campaign Name, and then tap Begin.
- ❸ Edit the email source and subject.
- ❹ Click Start Sending at the top-right corner, then press Send Now.
03 Using Customer Journey
- ❶ Log into Mailchimp account, click Automations > Create > Customer Journey.
- ❷ Enter the Name and then click Start Building.
- ❸ Choose and save your customer journey's starting point.
- ❹ Choose a Journey Point to create a personalized customer journey on Mailchimp.
Emails and videos go together like bread and butter. Most marketers embed videos on their emails where customers can click the video thumbnail to open the landing page.
That's because videos can't directly play on emails due to security and spam reasons. Having said that, use Wondershare VidAir to create a catchy marketing video for any occasion or industry.
With Mailchimp, you can create the perfect email automation strategy and track your progress for free. And yes, use VidAir to add a killer video to your email marketing campaign. Success!
3 Steps Guide to Make Videos with Wondershare VidAir