How Does Email Automation Help Your Marketing Campaigns

Getting Started with Automated Email Marketing

Marketing Tips

According to statistics, there are more than 3 billion email accounts worldwide. Also, 91% of all email users check their inbox daily. Now, if you're a digital marketer, the numbers are too good to ignore. But to build a lasting customer relationship, you need something called email automation. So, what exactly is email marketing automation, and how can it help your business grow? This article takes a look!

Part 1. What is Email Automation?

Email automation is a digital marketing strategy that involves creating email campaigns to reach the right audience at the right time.

Email Automation

Part 2. How Do I Set Up Email Automation

Let's learn how to create a Mailchimp email automation with some simple steps. Remember that Mailchimp is one of the most popular email marketing and CRM platforms you can use without paying a dime.

Mailchimp email automation

01 How to Create Email Automation on Mailchimp?

  • ❶ Visit Mailchimp and create an account.
  • ❷ Click the Automations tab, then click Create.
  • ❸ Select Customer Journey or Classic Automation.
  • ❹ Choose one email automation approache that suits your needs.
  • Create Email Automation

02 Using Classic Automation

  • ❶ Choose a Classic Automation template and start building.
  • ❷ Enter your Audience, Campaign Name, and then tap Begin.
  • ❸ Edit the email source and subject.
  • ❹ Click Start Sending at the top-right corner, then press Send Now.
  • Classic Automation

03 Using Customer Journey

  • ❶ Log into Mailchimp account, click Automations > Create > Customer Journey.
  • ❷ Enter the Name and then click Start Building.
  • ❸ Choose and save your customer journey's starting point.
  • ❹ Choose a Journey Point to create a personalized customer journey on Mailchimp.
  • Using Customer Journey

Part 3. Recommend Video Marketing Online Tool

Emails and videos go together like bread and butter. Most marketers embed videos on their emails where customers can click the video thumbnail to open the landing page.

That's because videos can't directly play on emails due to security and spam reasons. Having said that, use Wondershare VidAir to create a catchy marketing video for any occasion or industry.


With Mailchimp, you can create the perfect email automation strategy and track your progress for free. And yes, use VidAir to add a killer video to your email marketing campaign. Success!


3 Steps Guide to Make Videos with Wondershare VidAir


  • Step 1 Login Wondershare VidAir

  • Go to and click the Login button to proceed with your ID credentials. Create Sign Up if you haven’t any account on Wondershare yet.
  • Step 2 Choose a social media marketing theme

  • Goes after selecting your social media video template depending upon the theme of marketing. Click Use this Template tab after confirming the aspect ratio.
marketing theme
  • Step 3 Create & Export

  • Upload button to personalize the theme as per your marketing requirements. Click the Export tab to download your project after selecting the resolution.
Create & Export