Top 10 Email Marketing Tools You Should Know

How Do Email Marketing Tools Work?

Marketing Tips

Email marketing is undoubtedly one of the most cost-friendly marketing strategies for any business. Apart from being easy to manage, email marketing gives you direct contact with your clients. However, you first have to choose the right email marketing software to succeed in your campaign. So, drop it there and discuss the best email marketing tools for 2021.

Part 1. 10 Useful Tools for Email Marketing

01 HubSpot

HubSpot is a simple sales and marketing software that helps you craft unique email campaigns on any device. Users can get started with the multiple goal-based email marketing templates, then use the drag-and-drop editor to add branding, calls-to-action, and of course, customize the layout.

Pros Cons
Offers free email marketing templates. Expensive subscription for pro services.
It offers a calendar for scheduling posts. /


02 ActiveCampaign

ActiveCampaign is proof that you don't need to break the bank to create the perfect email campaigns. The starter plan is affordable and comes with tons of advanced features. That said, ActiveCampaign boasts a robust CRM for seamless tracking of email campaigns and other marketing tasks. It also comes with drag-and-drop card-based pipelines and contacts scoring abilities.

Pros Cons
Affordable subscription plans. ActiveCampaign reporting can be crowded sometimes.
Syncs calendar tasks from Apple Calendar, Outlook, and Google Calendar. /


03 Sender

Sender lets users create and share fantastic email campaigns in a snap. It's easy to use as you only need to select an emailing template and customize it using elements like texts, videos, images, and colors. But that's not all. Sender features a robust analytics tool that separates it from the rest.

Pros Cons
Seamless CMS integration. Limited 1000 subscribers.
It offers a robust analytics tool. /


04 Mailchimp

Mailchimp is an all-in-one emailing software that helps business startups market smarter and grow faster in the process. This program offers user-friendly, AI-powered tools to take your customer relations to the next level. Mailchimp users can send automated messages, marketing emails, build landing pages, get email marketing reports and analytics, and more. Plus, free users can send 12,000 emails per month to up to 2000 subscribers.

Pros Cons
Analytics and report tracking. Overuse of Mailchimp can lead to blacklisting.
It supports automated publishing. /


05 Omnisend

If you want to make your email marketing campaigns automated, then Omnisend is the perfect tool for you. With this all-in-one emailing software, you can create personalized emails, automate your email marketing, and change email visitors into potential clients.

Pros Cons
User-friendly UI. It can increase the image file size.
Amazing customizable templates. /


06 Constant Contact

Constant Contact is another fast-rising email marketing program that's beginner-friendly. Here, users can easily manage their email contacts, email lists, marketing calendar, and so much more. Each Constant Contact account offers inbuilt social media sharing features, unlimited email access, a free image library, Facebook ads integration, etc.

Pros Cons
A vast number of templates. Responsive customer support.
Slow search feature for finding previous emails. /

Constant Contact

07 Drip

Drip was launched in 2013 and quickly gained popularity in the email marketing world, thanks to the advanced automation feature. The automation workflow editor is straightforward, well-designed, and flexible to help you build any e-commerce automation.

Pros Cons
Affordable pricing plans. The automation is occasionally buggy.
Connect Drip to your e-commerce store. /


08 EmailOctopus

EmailOctopus is a simple, powerful, and affordable software to help take your business' marketing campaigns forward. It offers customizable templates to manipulate in the drag-and-drop editor. Alternatively, users can start designing unique email marketing campaigns from scratch. It also includes an intuitive landing page builder with all the essentials to generate leads and improve your email list.

Pros Cons
It can create amazing landing pages. Users can't create groups and segments based on subscriber data.
Multiple pre-designed and customizable templates. /


09 Wishpond

Wishpond is another all-in-one email marketing software that doesn't need any coding skills to use. Here, you'll enjoy an affordable platform to convert leads and website visitors into sales. It can automatically convert segmented leads into lists depending on personal details and activity.

Pros Cons
The "free forever" plan generates up to 200 leads. It can create stunning landing pages in minutes.
The 14-day trial period needs a yearly subscription to activate. /


10 Sendinblue

Sendinblue is an innovative and intuitive platform to grow your business and thrive digitally. With this all-inclusive app, you can professionally manage your business communication lines like email, SMS, CRM, Facebook, Chat, and more.

Pros Cons
60+ responsive email templates. The load time is a bit average.
A shared inbox to keep track of your clients' email history. /


Part 2. Try Video Marketing Within 5 Minutes [Recommended]

According to a report by Forbes, a whopping 90% of clients say that video marketing is more likely to convince them to purchase than any other form of product marketing. So, if you want to grow your company revenue faster, consider using Wondershare VidAir to create that killer marketing video.

Key Features:
  • ❶ It offers hundreds of customizable templates and royalty-free media.
  • ❷ Templates are grouped into multiple categories.
  • ❸ Make videos for all popular social media platforms.
  • ❹ Flexible video editor for advanced and beginner users.
  • ❺ 2GB free cloud storage.
  • ❻ 24/7 customer support.


Up to this point, I'm sure you can pick the right email marketing software to boost your email campaigns at an affordable cost. But as said before, you can also throw in one or two short videos to make your marketing campaigns more engaging. Good luck!


3 Steps Guide to Make Videos with Wondershare VidAir


  • Step 1 Login Wondershare VidAir

  • Go to and click the Login button to proceed with your ID credentials. Create Sign Up if you haven't any account on Wondershare yet.
  • Step 2 Choose a social media marketing theme

  • Goes after selecting your social media video template depending upon the theme of marketing. Click Use this Template tab after confirming the aspect ratio.
marketing theme
  • Step 3 Create & Export

  • Upload button to personalize the theme as per your marketing requirements. Click the Export tab to download your project after selecting the resolution.
Create & Export