A Full Guide on Event Marketing Plan

Which Aspects Must Be Considered to Run an Event Marketing Plan Successfully?

Marketing Tips

One of the critical parts of promoting sector is accomplishing and running an event marketing plan successfully. We will help today with event marketing plan templates, tips, and a tool for making professional promotional videos.

Event marketing is for the promotion of a product, service, or brand through in-person interactions. There are many forms of the event marketing plan examples you can use, and cater to each of them to address the specific goals.

How to make your event marketing plan successful? The answer will be with perfect event marketing plan templates with appropriate tips. Give your browser’s search bar rest and scroll the page to enjoy the complete guideline.

Part 1. Top 3 Event Marketing Plan Template and Examples

Event marketing helps a brand reach out to the targeted audience. However, you should do event marketing the right way. A good event marketing plan sample ensures that you can take care of many aspects of the event and target audience. Hence we are providing you a few event marketing plan templates for free to include your project correctly.

01 Template 1

Find this template in the form of Google doc or word. It has beautiful layouts to look your plan stunning. TEMPLATE.NET website has various templates like this that you can find there easily. Include your information and schedule regarding marketing in the template. It provides you an excellent intro format and outro format too. You can customize your template, including font style, color, text, and also insert pictures if you feel so.

event marketing plan template 1

02 Template 2

You can get a guideline from this template that you can fix according to your needs. It has an example format that will show you the procedure and work as a sample to make it easy while including information. Based on its topic, you can edit your databases and create your marketing plan strategies easily. This informative template helps you to include information that you can broadly describe.

event marketing plan template 2

03 Template 3

Simple but allows including informative phases to not add boxes or layouts for showing information like SWOT analysis. You can also include various strategies that you wish to have in your template and use it while sampling the marketing strategies plan. Quickly put your project and present it. You can also turn this template into visualization.

event marketing plan example template 3

Part 2. Tips You Should Know About Event Marketing

For many organizations and companies, events represent a vast share of their entire marketing spend. Many companies allocate maximum levels, like from 30 to 55 percent of their whole budgets for brand experience and the predominant part of it goes to marketing events.

For event marketing, you need to be always ready with an appropriate event marketing plan example that you need to implement. From the point of promoting the events to utilizing events is a vital part of your marketing strategy.

A well-planned and organized promotional strategy is always primary and essential for a successful event. You need to know various tips and keep them in mind. Mentioned event marketing tips and ideas will help you get the word out. And so, it will be easy to reach the right audience. Build a buzz, trade show, or corporate or marketing-oriented event for your conference in the run-up to the launch.

01 Compelling Description and Setup a Website for Your Event

Indicate the relatable topic, time, location, and who should attend the event. This compelling description should include several specific advantages for each type of attendee. You better try to make it brief and make the sequence as scan-able. Use third-party endorsements whenever you feel necessary. For example, it can be a quote from your previous event. Besides putting a basic landing page and contact form on your existing website, you need to also set up a standalone and perfect website for your event. At the event, you can focus your branding and SEO efforts. Make sure you have a memorable domain name. Build the design around clear CTAs to a registration page for funnel visitors.

02 Include Speaker Pictures and Bios

Popular speakers can be the main attraction and draw massive attention to your event. Make sure you have included a speaker page in the event management plan that includes photos of your guest speakers and their credentials, skills, experience, and the reason they are qualified to speak at your organized event.

03 Use Sending Email for Marketing to Your List

Email can be an effective marketing medium and channel as you already have a list that you need to market. You need to begin your email campaign as soon as possible such as several months before the event. Announce early about the prices of tickets and the speaker lineup. Better to continue sending emails each day as the event approaches. Give them reminders by sending mail about deadlines on tickets. Send them a finalized schedule, and before a few days of the event, you can also give the last push for registrations.

04 Utilize the Marketing of Influencer

Inviting influencers in your company to your event can significantly impact and is a great way to reach many audiences. If you plan to run a regular occurrence, influencers also enable you to hold audiences. Keep in mind that you better choose a photogenic venue.

05 The Hashtag

Pick an appropriate event hashtag that is needed to be short, ideally, and unique to your event. Use this hashtag always in every tweet and post whenever you do on various social media.

Part 3. Make a Video Online for Your Event Marketing

How to make your event marketing plan more acceptable and catchy to your targeted customers? Well! People always prefer to get information through visualization. Even this visualization method works best to catch the attention of your targeted one. And so online video makers are now becoming the essential online marketing tools to all types of people, especially for the marketing promoter for brands that need to create promotional or marketing videos. For digital and online marketing specifically, there is a need to create incredible videos with plenty of businesses and organizations shifting. You better should turn your event marketing plan template into visual content.

What can be the best choice for you while creating a video? Wondershare VidAir is an online video maker platform with text effects, apply effects, transition effects, paste stickers, background music, and output result preview to enable you to create incredible and eye-catching videos.

With Wondershare VidAir, you need not strain your financial resources to find a better online video maker or adjust with below-par tools because it is impossible to afford the expensive online video maker tools. VidAir gives you all you can expect from an appropriate online video maker tool.

  • ☑ Plenty of creative and stunning templates with a variety of designs and layouts.
  • ☑ Text effects to video and adjustment of size, style, font style, color, arrangement, etc.
  • ☑ Top-notch features to separate you from the crowd.
  • ☑ Liberty to customize your entire video and create it in your style.
  • ☑ More than 10,000 built-in resources related to videos and audios in this platform.
  • ☑ Low-cost promotional video-making features.


Finally, we have reached the last stage of our discussion, the conclusion. In this article, we have provided you a complete guide on event marketing plan samples, templates, and tips to manage events in a better way. Thus, beautify your strategic plan regarding events to your audience with Wondershare VidAir, the perfect promotional video maker, and get a ready-made event marketing plan template free with a customized facility with VidAir.

Wondershare VidAir