With over 1 billion daily users and 12 billion in advertising revenue, Facebook offers an unparalleled advertising experience for marketers. Marketers can take on advertising on Facebook in many different ways. One way is to add a link to a Facebook post which we will discuss in detail. There are many other advertising methods such as retargeting ads, lead ads, and many more. Learn what link ads are and how to add a link to a Facebook story too.
Facebook link ads are a single image advertisement that helps to promote your website. These ads have different placements and can even be used on various networks to reach a greater audience. Link ads grow the number of likes and increase engagement. Before learning how to add a link to a Facebook post or story, here are some components link ads should include:
- 1. Image
- 2. Headline
- 3. Copy (This could be text to accompany the image or headline to explain the offer)
- 4. CTA Button
- 5. Link Description
Types of Link Ads:
- 1. Image Link Ads
- 2. Video Link Ads
There are a couple of specifications necessary to create the best link ads using an image or video.
Image Link Ads Specs
- 1. Image dimensions: 600 x 600px minimum
- 2. Recommended dimensions: 1200 x 628px
- 3. Image ratio: 1:91:1
- 4. Image text: no more than 20%
- 5. Text: 125 characters
- 6. Headline: 25 characters
- 7. Link description: 30 characters
Video Link Ads Specs
- 1. Video: up to 120 min (best performing ads feature 15-30 seconds of video)
- 2. Aspect ratio: 16:9 to 9:16
- 3. Size of file: up to 4GB
- 4. Text: 90 characters
- 5. Continuous looping: Possible
Making link ads doesn't require much experience. With the proper steps, you can easily do it. The link accompanying the advertisement will need to be embedded or placed alongside the image or video to complete the ad. When it comes to making the part of the ad with the photo or video, you will need a tool to help you create them. One great tool used by professionals and marketers globally is the VidAir Video Maker from Wondershare Technologies. It has an excellent user interface, it is easy to use, and creating a video ad takes a short time.
Official Website: https://vidair.wondershare.com
- 1. Supports Cloud Storage.
- 2. Support High-Resolution Video Ads.
- 3. Add effects and other video making elements.
- 4. Stock royalty-free images and editable templates.
- 5. Easy to use with a stunning user interface.
Steps to Make Video Ads with VidAir
Step 1 Sign Up and Log In
To log in, you require a Wondershare ID. Using the email used when registering and the password created, click on the LOG IN on the Official Website and log in using these credentials.
If you do not have one, click on the SIGN UP to create one.
Step 2 Choose a Template
Once logged in to VidAir, click on the Templates, which will redirect you to the templates page. Search for the desired template.
When you find one, use the Vertical (9:16) Aspect Ratio and click on the TRY NOW > USE THIS TEMPLATE.
Step 3 Video Editor Overview
From here on, start by adding any extra elements you wish, such as audio, images, text, or even upload an existing video.
This new window after selecting the template is the Video Editor Dashboard. Edit scenes by adding, duplicating, deleting, or rotating them, or even adding effects such as transition effects. You can then tap on the Preview to view your creation.
When editing is over, click on the Save button at the top right corner. It will save the created ad under the My Projects, which you can access by clicking on your avatar. You can also export the file by clicking on the Export to upload to Facebook or any other social network.
Method 1: Add Links to Facebook Stories
For Personal Account
Step 1: Share the link to be embedded on your story to your account.
Step 2: Make sure it is the exact URL you wish to share and not content from the Facebook Page.
Step 3: Click the “Share” button, then select “Share to Your Story.”
Step 4: You will now see the URL Widget customization screen for the Facebook Story, and can edit the layout of the story and share.
For Facebook Pages -Pages with less than 10,000 Fans
Click on the URL Icon on the Menu – It’s on the right-hand side, and follow the below steps.
Note: The only URL you can embed is your Page Website.
Pages with more than 10,000 Fans
The step is similar to that of pages with less than 10000 fans, but the only difference is that you can customize the embedded URL widget link. That means you can also embed different URLs in the Facebook Stories of your Page.
Method 2: Add Links to Facebook Post
For Desktop – On Web Browser
Step 1: Open Facebook on your browser and click on the "+" icon or the post feature, usually under the space detailed "what's on your mind."
Step 2: You can now add the URL you wish to post, with an accompanying video or image.
Step 3: Finally, click on "Post."
On Mobile Devices
Step 1: Similar to Desktop, click on the "what's on your mind feature."
Step 2: Find the link you wish to add.
Step 3: You can now paste the URL into a recent Facebook post.
Facebook link ads are beneficial for redirecting traffic to other web pages or social networks, thus increasing brand visibility. They are an excellent way to show your online presence and make it even easier for people to locate your brand. To add a link to a Facebook post or story, follow the steps provided. When it comes to creating video ads, VidAir is the way to make the most engaging and thrilling ads. Thus, ensure to take note of the Facebook video link ad specs to make the best ads.