8 Video Promotion Ideas to Help Your Videos Stand Out from The Crowd

How to Create a Kick-Ass Promotional Video On Your Own

Ranked as the number one type of content that customers would want to see from brands, promotional videos have emerged to be the gamer changer of the marketing industry.

However, the problem is: videos are everywhere, so how to make a promo video and compel them to play and watch it? This is where the 8 best video promotion ideas make their way. But, before delving into the incredible ideas, let's know more about promotional videos and how they work.

What is a Promotional Video?

Promotional video stands to be one of the most efficient ways of marketing and selling brands. From building trust and credibility, boosting conversion rates, to encouraging social shares- the possibilities are endless.

More and more companies are investing in video marketing strategies because:
  • Videos contribute to over 80% of the total internet consumer traffic.
  • Out of which, 92% of mobile video consumers tend to share videos with others.
  • Over 90% have revealed that the product videos were helpful in making the buying decision.

Given the trends, promotional videos are here to stay! The best part is that, unlike other forms of SEO Video Marketing, videos have the capability to transform any content to be more appealing and relatable to the audience.

Promotional Video

8 Best Promotional Video Ideas to Boost Your Marketing Business

Now, that you are aware of what a promotional video exactly is and the difference that it can make, the time has come to decode the 8 best ways to market your promo videos successfully, along with examples that you can take inspiration from.

01 Optimize Your Video for SEO

It's common for people to think that SEO (search engine optimization) is a writer's thing, well-seasoned video marketers used it too. With over 500 hours of videos being uploaded every minute, YouTube alone can be a tough nut to crack- and your promo video must be discoverable. This means if the video isn't optimized then your business is missing out on a lot of leads and traffic, which is definitely not a good sign.

A good example of SEO driving crazy results is Moz's videos. Every single Friday, Moz releases whiteboard-style videos, thanks to the regularity, these videos are known as "Whiteboard Fridays".

With this:

The videos became 100% SEO proof.

Attracted a lot of social shares.

Bought a number of embeds & links that is increasing Moz's site traffic.

Optimize Video for SEO

02 Add Share Buttons to Video Player

Social media marketing needs no introduction. In fact, the first and last thing that people do every single day is checking their Twitter, Facebook, or Instagram accounts. So, you must ensure that your video can be shared on these platforms effortlessly.

Advantages Disadvantages
The audience gets to share the video that he/she loves in no time. Like SEO, social share cannot solely be used as a marketing tool.
The audience gets to share the video that he/she loves in no time. A social media presence should be good enough for taking advantage of social share.
Requires minimal work, you just have to add a share button. It takes time to generate an organic crowd.

Share Buttons

03 Ask People to Share the Video, You've Done the Work!

Asking people to share is a straightforward and simple way of connecting with audiences who are deeply interested in your business. Build connections, spread the word and you will see the contacts that are closely kit will begin to magnetize people who you never knew and a share definitely goes a long way, so never be afraid to ask.

Advantages Disadvantages
Widens presence and connects with large audiences. You have to know whom exactly to ask (the right choice does matter).
Gives a good overview of how your video marketing efforts are functioning The people whom you ask, may not always share the news.
Increase the outreach of a business. It does demand a world of patience to see the results coming.

Share the Video

04 Socialize Your Video, That's How It Goes Viral

Promoting videos on major social platforms such as Facebook, Twitter and Instagram can bring a world of difference. But, the catch here is to pay attention to the audience that you are planning to target and ensure the right people come across your content for achieving higher ROI.

Advantages Disadvantages
The outreach for the videos will be homogenous. Not every video on social media goes viral, many might be unnoticed.
Safe to say, it's affordable yet offer incredible results. The timing of the video is also an important factor.
Takes very little time, especially when the video goes viral. The results get from video marketing efforts vary.

Socialize Your Video

05 Pin The Video to the Top of Twitter Feed

Twitter Promotion is also a great way for marketing. When a tweet is pinned to the top of the business's Twitter account, it's the first thing that audiences see when they visit the page.

Advantages Disadvantages
The pinned tweet remains the star of the crowd. It may not bring the expected results.
The tweet will also resonate with your business values. The wrong tweet has a negative impact on brand perception.
The tweet will also resonate with your business values. The pinned tweet has to be updated time-to-time.

Twitter video

06 Combine Video with Email Marketing Efforts

Email and videos are as cereals are to milk, together they can bring a wonderful outcome to your marketing efforts. Combining email and video marketing efforts would mean:

Advantages Disadvantages
The boost rate would be increased by 19%. Email marketing and video marketing are two different things that should be brought together harmoniously.
The boost click-through rate would go to over 65%. You have to devote the right amount of time to strategize how texts would compel viewers to click on the video
Reduction of unsubscribes by 26%. Always have a CTC at the end.

Combine Video with Email Marketing

07 Share The Video in Online Communities

Has your business created a popular online community? Leverage its benefits by sharing your new videos with relevant content. For example, if you work in an event management company where both employees and clients are looking for new creative ideas for managing events, you can share an explainer video to answer some of their questions and provide an engagement that truly matters to them.

By sharing the videos on online communities:
  • You get to actively engage with an audience who are already connected.
  • You spread the work in a much more effective manner.
  • It's a realm that supports you, so the efforts never go in vain.

Share Video Online

08 Play Video at a Major Event

Maybe it a product launch, or you've got some big news associated with the business. These events can be made even more special by playing videos that are a true representation of all the work, efforts, resources, and time that you are put into making the company what it is today.

Advantages Disadvantages
The audience gives proper attention to the videos. The video should streamline with the theme of the event, otherwise playing it would be of no use.
The break from regular speeches of the event refuels the audience. You should ensure that the potential audience is present in the crowd.
/ Never make the video a lengthy one, especially for events that lack for a longer duration.

Play Video at Major Event

How to Create a Kick-Ass Promotional Video On Your Own?

All set to make a video for your business, but not sure from where to begin? Your quest for making a result-oriented, one-of-a-kind promotional video ends with Wondershare VidAir video maker.

Wondershare VidAir

Power-packed with the innovative and user-friendly feature, VidAir provides everything that you need (templates, images, music, video clips, texts, and a profound editing tool) to create a video that captures the attention of the audience in no time.

Wondershare VidAir


For using Wondershare VidAir video maker you need to follow five super quick and easy steps, which are:

3 Steps Guide to Make Videos with Wondershare VidAir


  • Step 1 Login Wondershare VidAir

  • Go to https://vidair.wondershare.com/ and click the Login button to proceed with your ID credentials. Create Sign Up if you haven’t any account on Wondershare yet.
  • Step 2 Choose a social media marketing theme

  • Goes after selecting your social media video template depending upon the theme of marketing. Click Use this Template tab after confirming the aspect ratio.
marketing theme
  • Step 3 Create & Export

  • Upload button to personalize the theme as per your marketing requirements. Click the Export tab to download your project after selecting the resolution.
Create & Export

Key Takeaways From This Episode:

Learing these 8 video promotion ideas and you will get some inspiration on helping your videos stand out from the crowd

By following the guide and the content shared in the article now you can easily create beautiful videos for your products professionally.

It is really easy to create short big promo marketing videos with the help of VidAir website.