Top 6 IMC (Integrated Marketing Communication) Tools for Marketers

What Are Marketing Communication Tools? —Best Case Studies on Integrated Marketing Communication

Marketing Tips

The appropriate information regarding integrated marketing communication and various IMC tools can help you solve the complexity and get the best-finalized output through our article today.

Integrated marketing communication helps to get a great experience. It provides you the opportunity to deliver to the targeted audiences efficiently. With an integrated marketing platform and integrated marketing tools, you can quickly increase engagement to make them better understand your branded product and service. It won't be easy if you take a step without knowing the appropriate way to handle marketing integration. Don't get more hassled and click more on your laptop search bar as we have gathered accurate, informative descriptions regarding IMC tools for marketers like you. Without consuming more time, let's start.

Part 1. What Is Integrated Marketing?

An integrated marketing platform is a process of delivering a great experience of relevant and consistent content to your audience. Integrated marketing is used similarly to integrated marketing communications, Omni channel marketing, and 360-degree campaigns. Integrated marketing is for efficiently unifying marketing communication, including advertising, personal relation, direct marketing, sales promotion, social media, etc. For example, promotional tools are very effective and beneficial when it works together with other factors rather than isolation.

It is a vital thing for any organization to promote its brand to its end-users. It is also valuable to compete with the competitors to stabilize in the market for a long time. Integrated marketing also helps to use these all individual mix of channels, media, and tactics to deliver a seamless and customer-centric experience. If used with consistency, the determined end goal of integrated marketing provides results for your brand integrated marketing communication. In short, having a consistent look and tone to your message will be beneficial across all the channels you want to use. In that way, it creates a seamless experience for the customers.

Part 2. Top 6 Recommend Integrated Marketing Communication Tools

Integrated marketing communication tool represents the integration by using several kinds of marketing tools. It includes some important aspects like advertising, public relations activities, online and direct marketing, and promotional campaign to market the brands to reach the message and increase engagement to a broader audience. IMC tools in marketing can help promote the products and services by effectively integrating various brand communication tools. The more efficiently you market your brand integrated marketing, the more demand it would have in the market. There can be multiple types of tools that you must include in integrated marketing communication. Several big companies use to have tools to promote their brands. Even IMC tools used by Coca-Cola, iPhone, many international companies also use IMC whether that is a global or national company. We have gathered some IMC tools for marketing. Let's check them out.

01 Advertising

Advertising is one of the most effective IMC tools of brand marketing. Advertising helps any firm to reach a vast number of audiences within a concise possible time duration. You can show advertisements in newspapers, radio, television, billboards, leaflets, and various sources to help end-users believe in your represented brand. It also motivates the audiences to buy again and again and remain loyal to your brand. Advertisements incredibly increase the consumption of a specific product and service. With the help of promotion, it is easy to create brand awareness among the consumers and the targeted prospects.


02 Personal Selling

Personal selling is another vital tool for integrated marketing communication. When a marketer or sales representative sells products or services to clients, the relationship term is personal selling. Personal selling helps to convince easily with the buyer to purchase the product. Globally it is one of the most effective integrated marketing tools because it allows a salesperson to communicate with the consumer directly and solves their issues on the spot. This relationship improvises the pitch as per the need of the consumers. It focuses on building a long-term relationship with end-users. Personal selling involves some steps to complete.

Personal Selling

03 Sales Promotion

You need to display your products and services through various offerings like loyalty clubs, discount coupons, lucrative schemes, incentives, membership coupons, and attractive packages for your existing loyal customers. Design the offerings in colorful deals and promotions that look too inviting for your audience. You can also publicize the brands of your product and services effectively through some marketing efforts, including publishing in the newspaper inserts, making banners, danglers, at the right place, wobblers, glorifiers, etc.

Sales Promotion

04 Direct Marketing

Direct marketing helps to enable organizations to communicate quickly and straightly with their end-users. Various tools are helpful, including emails, catalogs, text messages, promotional letters, telephone, fax, catalogs, promotional letters, brochures, and many for including a directly integrated marketing strategy template. It helps to deliver the messages to end-users directly. Though it is the oldest form of communication, it is still useful the organizations now.

Direct Marketing

05 Public Relation Activities

Public relation activities will help you to promote a brand through using the factors such as news, public appearances, press releases, events, etc. The main characteristic of public relations officer is for presenting the organization in its best way. Between an organization and the public, public relation is the practice of managing this relationship. Public relation is a two-way communication because it allows the people who share their feedback to the organization. Public relations help you build up goodwill in the market. It also helps to present the product and service of the company positively. You can promote your products and services through multiple methods like public appearances, press releases, news, event sponsorships, etc.

Public Relation Activities

06 Social Media Marketing

Social Media Marketing is one of the go-to media platforms in the modern time because it gives the options to promote your brand. And you can do so through various popular social media channels. It is one of the most influential and low-cost promotional methods to target and reach many users at once. Almost all audiences love to spend time with their social media sites, making it easier for you to represent the promotional information through those sites. The social media posts can help you identify and make sure about your target audience's preferences and taste towards a particular product or service based on the searching information, characteristics, lifestyle, or selected topics.

Social Media Marketing

Part 3. How to Make Marketing Videos Easily Online?

You may wonder while choosing any video maker when you want to make your integrated marketing communication visually to enhance the engagement to your targeted audiences. Try Wondershare VidAir, one of the best solutions to turn your content or integrated marketing communication PPT presentation into visual content. With various rich sets of editing tools and advanced customizing setting helps to create stunning and eye-catching videos. VidAir is a video creation and editing platform with its available templates, free and royal-free resources, and easy-to-use editing functions that can quickly help you make your preferable promotional videos. So you can easily make your pre-planned integrated marketing communication PPT, free download the finalized output without facing any hassle and complexity.

  • ☑ A variety of creative and free templates with integrated marketing campaign templates.
  • ☑ Built-in-resources with millions of videos, stock images, clips, background music, individual audio track, etc.
  • ☑ Add text effects and adjust its fonts, styles, color, arrangement, etc.
  • ☑ User-friendly interface and hassle-free surface to operate while creating videos.


Thus, as we end the top integrated marketing communication topic, it will be easy for you to operate and face issues regarding marketing integration. With the mentioned integrated marketing communication tools, it is easier for you to practice and get the best output than ever before. And to make your integrated marketing campaign template more incredible, use the best video maker Wondershare VidAir to reach your targeted audience more effortless and more effectively.

Wondershare VidAir