Are you already into any influencer marketing platform or immersed in an influencer search for your brand? Here are some of the tips to leverage your social influencer marketing.
In the past days or a decade ago, only a few celebrities or bloggers were influencers. However, now, the entire situation has changed upside down, as you can find thousands of influencer profiles through influencer marketing tools.
The concept of social influencer marketing may seem complex when looked at an overview. However, it works out well when you have an ultimate guide on influencer marketing facts, strategies, tips, and solutions to help you out.
Part 1. What Is Influencer Marketing and Why Does It Matter?
01 Influencer marketing
Influencer marketing is a social media marketing concept where content creators or social influencers with a dedicated social following and niche expertise deliver your brand’s message to a great audience group.
While influencer marketing was only possible in magazines or TV commercials like Pepsi and Swatch, after the popularity of new social media networks like Instagram, YouTube, and Facebook, the world of influencers begun to expand, making social influencer marketing an effective model for your brand awareness.
02 How does Influencer marketing matter?
Being became the most cost-effective marketing type as per a recent survey that revealed that you get a return of $6.50 for every $1 spent on social media influencer marketing. The real reason behind influencers marketing digital for being effective is because it offers high ROI. ROI, top on the list of KPI Metrics for pushing revenue, doubles after three months through influencer marketing as they are always available for access for people while ads fade away once the campaign ends up.
The above point doesn’t mean that other marketing techniques don’t provide satisfactory results. We want to mention that influencer mapping can act as an antidote to fulfil the inherent drawbacks of content marketing, digital advertising, and traditional PR. Is your message or great content isn’t being noticed by viewers? Influencer marketing matters. Adding authenticity to your brand, “INTHEFROW” by a stylish travel influencer and blogger, “Victoria,” is an excellent example of how social influencer marketing works out.
Part 2. Tool and Platforms to Find Social Media Influencers
Once you have decided to get into the social influencer platform, the first question you end up with is – are there any tools to find influencers? The answer is a yes. There are a few best influencer marketing platforms where you can pick the social influencer best suited for your brand awareness. Scroll through to find the best six on the market.
First on the list stands, Klear influencer marketing platform that defines the new standard in the influencer marketing world. Trusted by top leaders like Microsoft, Kayak, and Coca-Cola, Klear is an influencer marketing software as well with which you can find, analyze, manage, connect, and measure the results.
Designed to be a social media influencer agency to discover branded influencers, next comes, Takumi influencer platform. Loaded with marketing experts, fully-managed campaigns, and premium content with exclusive digital license rights, Takumi is trusted by leading brands like Garnier, Domino’s, and Hilton.
Pitchboard is a free influencer marketing platform that uses machine-learning algorithms. With an easy-to-use navigatable interface, you can get real-time info regarding cost per engagement, campaigns, and in-depth analytics of the influencers suitable to your brand.
Awario is the best influencer marketing platform for influencers that act as a social listening tool as well. Monitoring major social media networks like YouTube, Reddit, and Twitter for all data like forums, blogs, and news, Awario is a great place to find niche influencers and brand advocates.
HypeAuditor is a free influencer search tool with an analytic platform of industry standard to find transparent and fraud-free influencers for brand marketing. Leveraging best-in-class analytics report, it is an influencer database with 10M influencers, 35+ metrics, and AI-based fraud detection.
Upfluence is our last influencer search tool loaded with powerful influencers for your brand. Recognized to be one of the best influencer platforms, Upfluence is trusted by 1,600+ brands for being an influencer tool with AI Technology.
Part 3. Strategies for Influencer Marketing
Suppose you have come up with the right influencer search engine. The process isn't over still. Yes, of course, there are specific strategies framed especially for social media influencer marketing. From the crowd, we have piled up the top 6 for you in this session.
01 Build an Influencer Marketing Strategy Presentation
Choosing the right creator or influencer is essential from the countless social influencers available on the top influencer marketing platforms. Although you have picked them related to the factors like reach, relevance, and engagement, you have to ensure whether they have the correct stats.
- ❶ Does the follower's circle possess your target audience proportion?
- ❷ Do the influencer's blog receive return visitors?
- ❸ How well the influencers interact with comments, posts, and blogs?
02 Search and Grab Their Attention
The one-side approach doesn't work on social influencer marketing. Try out ideas like sharing their articles, featuring them in your content, and retweeting their posts to execute this phase.
03 Determine the Kind of Content to Be Used by an Influencer
Will the video be the best for your marketing strategy? Or want it to be just a blog post, podcast, or contest campaign for the influencer to market? Determining the content strategy to achieve your goal is essential, and the fine idea is to consult with your influencer to find other creative ideas as per your KPI.
04 Meet the FTC Compliance
Like rules and conditions for a social media network or internet services usage, there are rules in influencer marketing campaigns that you need to follow strictly. Do not worry as the rule is clear – "Be honest and no misleading." It ensures that the message's authenticity is preserved, and the influencer doesn't get compensated at all.
05 Look out for an Influencer Marketing Proposal Template
There are times where templates sparkle magic to your creation. It could be a post or video, and countless video editor tools offer in-built templates for users. From Vlog to family memories, templates work out better for influencers too. One great example is the post from "Kerry Louise Norris - A Family Day out at Oakwood Theme Park" dedicated to the Oakwood Theme Park.
06 Review and Redefine
Once you have chosen the right influencer, framed the campaign, and put them into implementation, the work or task isn't complete. Even if the movement is in process or ongoing, reviewing the progress on pre-determined intervals and redefining the plan if you do not meet the desired goal is essential. Beware, as the designed campaign may result in failure in such cases, but never give up as you can learn from such influencer marketing networks!
Part 4. Easy Online Tool for Video Marketing
In whatever type of video marketing you might be interested in, setting or choosing the suitable influencer template is essential. Once you have accomplished the influencer analysis phase, you end up searching for a video creator or editor platform that offers you amazing videos ready to be uploaded on social networks like Facebook or Instagram. Now, coming to the point, how about an online tool with templates to create videos for your brand marketing? In this part, I wish to get you through the beautiful video creator/editor tool, Wondershare VidAir from Wondershare.
VidAir is an expert in such templates carrying out creative ones of surplus niche like food, fun, family, party, business, and a lot more. With the primary motto of expanding your influence, business, and reach, VidAir offers influencer brief template types, rich elements, editing tools, and so on to work with for you.
- ❤ Editable templates for your brand marketing or channel.
- ❤ Inspire your audience with videos on multiple platforms.
- ❤ Cost-effectively make videos to drive high rewards.
- ❤ Access text effects, stickers, videos, music, and images for free.
- ❤ Setting customization, effects, output preview, default layout, and cropping actions.
- You can try it directly from the Guide page.
Thus, if you are not onto this new trend of social media influencer marketing yet, then it's time to enter the world of social influencer marketing today. With the help of tips and strategies discussed in today's article, get ready to step into the next level of marketing with social influencers. In case you are puzzled about finding an influencer for your brand marketing, go for Klear and Takumi influencers without thinking twice. Besides, if you are looking for an awesome influencer outreach template, we have brought VidAir from Wondershare to your notice that offers video editing abilities. So, why wait till tomorrow when you are all set to give your competitors a smash with social network influencers!