Over the past few years, videos became a massive part of the Internet, with even more platforms supporting videos. Form celebrities to other local household names and learn how to use influencer video marketing as a useful marketing strategy.
Platforms such as YouTube, Instagram, and the latest trending Tik Tok have made it possible for commoners from all walks of life to get in touch with current affairs. Be it in social matters, economics, or politics; there is diversity in how they can be useful, making them a potent marketing tool. As put forward earlier, videos have primarily become a part of the Internet, with their use expected to grow in the coming years. Statistics given by reputable firms such as Cisco's Visual Networking Index assert that videos make up 73% of all internet traffic. Videos can help in different things, like marketing, e-learning, and even enterprise endeavors such as HR and Video training purposes. One of its prominent use that has led to the growth of companies and brands is influencer video marketing.
It is a marketing strategy where a known entity, such as a celebrity, a well-known YouTuber, or even an Instagram star, endorses a brand. This entity usually gets sponsored to promote the brand and thus is a video influencer. What makes influencer video marketing so significant as a video marketing strategy is its uniqueness, making them relatable and authentic.
01 Accessible and Relatable
The reasons why influencer video marketing is so important could be summed up in paragraphs, though it would be best to pinpoint and clearly state the reasons. It is to make you better comprehend why it is a good strategy. With mediums such as YouTube and Instagram, a video influencer is more accessible to their viewers and subscribers. Stats, courtesy of Think With Google, have shown that, unlike big celebrities, influencers such as the YouTube content creators have a way of connecting and relating more to their audience. According to YouTuber Laura Reid, in an interview with HootSuite, "the bigger the influencer, the less of a direct connection."
02 Interpersonal and Open Communication
Recapping; the first reason proves that micro-influencers are even a better fit for influencer video marketing because all they think about is their brand and how well it fits their overall image. That is because of their uniqueness. They are not similar to TV commercials or ads that generally use the same styles and formats.
Moreover, what sets them apart from others, like the celebrities and advertisers, is in the form of disclosure they portray. Influencers will point out that they are promoting. It makes them more likable and relatable with such strategies since people also want to see products from brands and companies they support.
03 New Technology
We can explain it in lengthy and many different ways. With advanced tools for video optimizing, the novelty of live videos to the many different apps and platforms with increasingly new features and functionalities, technology majorly plays a part in video marketing. Other fancy and top-tier advancements such as Artificial Intelligence, Virtual Reality, Augmented Reality, and 360 videos all change the way audiences consume videos. Leveraging all these advancements in technology makes influencer video marketing a great strategy when it comes to marketing.
01 Are they Willing and Available?
Usually, when looking for video marketing influencers, you go for the recognized influencers because they will draw significant attention to your brand. It doesn't have to be big celebrities or influencers, as previously explained. They also need to be willing and be available to work together with you and your brand.
02 Do they Fit your Brand?
It is the main reason you don't usually go for big names. The influencer needs to have a good idea about your brand, and it would even be best for you to look for an influencer who probably talks about your competitors. It would be a good fit as their audience is more likely to relate to your brand. When looking for video influencers, look for those who fit your niche as well. You can reach out to the VIPs.
03 Charisma and Prowess
Like in the spirit of sportsmanship, go for influencers who are charismatic about your brand. Go for people who on camera make for better presentations. These will be professionals and influencers with experience. It will make their presentations and your brand stand out.
Video Marketing influencers are people who have probably been in the industry for a while and know all the ins and outs of influencer video marketing. Thus you may need an influencer to market your brand as it could lead to your business's growth. While you might also want to start or be on your way to being a video influencer, you will need some vital tools to help you. Some of these tools will include video production suites, storage, and manuals to help you start. VidAir combines all these as it is a video production suite, offering cloud storage and detailed manuals to help you out. It is one of the best video marketing tools that features many editable templates to help you make videos.
Besides knowing what influencer video marketing is, why it is crucial, and the right measures to take when choosing the right influencer, there are also a few things, you would need to consider. Though not that significant, they could generally help your out. For instance, it is good to look at some examples of influencer videos if you a newbie to influencer video marketing. Also, figure out some of the best influencer video platforms to make marketing your brand much more manageable, especially if you are on your way to being an influencer or maybe just getting started at it. Wondershare VidAir will be your best tool for the job and help you get started to help out make the best videos and influencer video marketing content.