A Full Guide on Instagram Ads to Improve Your Business

Learning the specs and tips for Instagram video ads and create one easily.

With its billion user base, Instagram has tremendous potential for marketers to get their brands and content shown through advertising. It also continually expands its space for advertisers by offering various ad placements and unique advantages. Choosing the right kind of ad and how you place it on Instagram could mean a lot to your business. This article will show how to select the best Instagram video ads based on how you align them with your campaign goals. You can also learn about the best Instagram video ad maker to help you create ads video within 5 minutes.

Part 1. Recommended Instagram Video Ads Specs

Being an entirely visual platform, Instagram has many different types of ads. Even if you only consider video ads, there are many different types. An Instagram Feed post recommended size is 1080 x 1080, while that of an Instagram Story is 1080 x 1920 pixels. Besides these standard specs, learn different video ads and their specs to create the best Instagram video ads and get the highest ROI.

01 Regular Video Ads

Aspect Ratio: 1:1 (square) or 1.9:1 (landscape)

Audio: Stereo AAC audio compression, 128kbps + preferred

Caption: up to 125 characters

Frame rate: 30fps max

File type: .mp4 container

Minimum resolution: 600 x 600 pixels

Maximum resolution: 1080 x 1080 pixels

Minimum length: 3 seconds

Maximum length: 60 seconds

Maximum size: 4GB

Recommended video resolution: 600 x 600 pixels (square) or 600 x 315 pixels (landscape)

Video: video compression, high profile preferred, square pixels, fixed frame rate, progressive scan

02 Slideshow Ads

Slideshow ads are mostly images, though they may include some video. In the event they do, here are the recommended specs.

Caption: up to 125 characters

Image duration: up to 50sec per image

Image size: min. 600 x 600 pixels, max. 1080 x 1080 pixels. If you use images of various sizes, your slideshow will crop to be square.

Media type: images + soundtrack or videos

Music file format: WAV, MP3, M4A, FLAC, and OGG. You should have all the legal rights necessary to use the song!

03 Carousel Ads

These types of ads also may be created using an image or video. Here are the recommended specs.

Aspect ratio: 1:1

Caption: up to 125 characters

Media type: image or video

Minimum number of cards: 2

Maximum number of cards: 10

Minimum video length: 3 seconds

Maximum video length: 60 seconds

Recommended image/video resolution: min. 600 x 600 pixels, max. 1080 x 1080 pixels

Video thumbnail image ratio: This should match the aspect ratio of your video. If not, thumbnail auto-resize is available.

04 Instagram Story Ads

Caption: not currently available. Any text must be part of the image file

Format: Full-screen vertical ad (9:16)

File types: mp4 or .mov

Minimum Resolution: 600 x 1067

Max. video size: 4GB

Max. video length: 15 seconds

Recommended Resolution: 1080 x 1920

Recommended Video Codecs: h.264, VP8

Recommended Audio Codecs: AAC, Vorbis

Part 2. 6 Tips to Create Instagram Video Ads

01 Blending Content Organically into User’s feed

Blending content into user's feeds is the best way to make them stop and scroll or view an ad. Associating your brand with your content stream on Instagram is critical. By doing this, you increase your brand association as well as the number of new followers. Banking on Instagram video ads is a great way to bring in followers and maintain excellent relationships with customers.

blending content into users' feed

02 Succinct and Simple Videos

Keep it short and straightforward. No one wants to get on Instagram to view ads. With that said, keeping your videos at an average length of 6 seconds and with captions at a 5th grader's level, you will end up seeing higher brand metrics across the board. Create videos that deliver the message and get to the point instantly.

keep the video short and simple

03 Provide a Solution

Some of the best Instagram video ads provide a solution to an existing problem. The key idea is to identify a problem and show how your product or service solves the problem. You create an emotional bond with customers once you identify a problem and solve it.

provide a solution to a problem

04 Craft attractive Thumbnails

The thumbnail determines whether a person will turn up the volume to view your video ad and click on the post to end up in your profile section ultimately.

When on social sites such as YouTube or Facebook, you have the chance to create and customize thumbnail. On Instagram, thumbnails need to generate from videos. Thus, it is best to keep this in mind as you record and create videos for Instagram as the thumbnail is one of the essential parts of your Instagram Video Ad.

provide a solution to a problem

05 Implement the concept of Influencers

You will continually hear and read about influencers being an excellent idea to help grow your brand or business. It is because they are people in your niche and have a greater reach through which they can promote your brand or business. This form of marketing is also prevalent as it generates revenue from sponsored posts.

While most businesses team up with influencers for organic posts, Instagram also allows its users to publish branded content. Using this option, they can tag business accounts in their posts. It gives you the chance to run the content as an ad and view the metrics.


06 Focus on a Single Theme or Topic

For the best Instagram video ads, consistently focus on a single theme or topic. As mentioned earlier, blending content into a feed is critical and can be best achieved by sticking to a single issue. Do not overwhelm your audience with ads pointing to many different things at once.

Part 3. Easy Online Instagram Video Ads Maker

Making the best Instagram video ads will do wonders for your marketing efforts. With the right tips to take, all that remains is the process of creating the ad. First, you will need an Instagram ads video maker like Wondershare VidAir. It is an easy online tool that has a clear and clean interface but with all basic editing features. You can edit text, stickers, background music, free resources on the preset ads templates. Follow the simple steps below and try to create an Instagram video ad.

Step 1 Choose An Instagram Video Template

Move to Wondershare VidAir and click on the Choose A Template button to select your desired ad template. Choose the aspect ratio you need and click on the USE THIS TEMPLATE button to continue.

find a instagram ad template

Step 2 Edit Instagram Video Ad Online

From the editing window, you can add any other elements you wish, such as audio, text, and stickers. Once you are done editing, click on the Preview button to view the ad you created.

edit the instagram video ad

Step 3 Export Instagram Ad Video

Finally, you can export the ad video to post on Instagram by clicking on the Export button. Your creation will also be saved under the My Projects option accessible by clicking on your avatar.

export instagram video ad

While there are many more factors like ingeniously using captions, creating mobile-friendly and optimized landing pages, using retargeting video ads, etc., we picked the best tips to help you make the Instagram video ads. Learning the best practices and checking your metrics to see what works will help you continually grow your brand or business. Finally, you will also need to use an outstanding Instagram video ads maker like VidAir to create attractive ads.