The 8 Most Important Elements of a Promo Video

What Makes a Good Quality Video?

What's the right way to design good promo video clips? What elements should you integrate while editing a promotional video to make it more appealing? If you've been struggling to edit a promotional video, this guide is for you.

Part 1. What Makes a Good Quality Video?

Before proceeding further, it's worth mentioning that "quality" is the key to making a successful promotional video.

Promo Video

01 Promo Video Music

While combining a video, be it a promo clip or a 30-minute long YouTube episode, it'll be crucial to add the right audio track. If your audio doesn't match the overall vibe of the video, viewers won't watch it till the end. That's the reason why some of the top YouTubers such as Casey Neistat and Peter McKinnon focus a lot on the audio part of their YouTube vlogs. It is also a great guide on YouTube Marketing for Marketers.

Choosing the right promo video music will mainly depend on the product/event you're trying to promote. For instance, if you're going to create a promo clip for an upcoming DJ event, it would be better to use an EDM or an UpBeat track.

Promo Video Music

02 Promo Video Logo

Since the basic idea of compiling a promo video is to promote your brand/product, it makes complete sense to integrate the brand logo. Integrating the logo will also help you spread brand awareness and establish yourself as an authority in the market.

If you already haven't designed a promo video logo for your company, you can use any online logo creators for the job. Once the logo is ready, simply use any video editor to integrate it into your clip.

Promo Video Logo

03 Add Product B-Rolls

If you're creating the promo clip for a specific product, using B-roll shots will help you enhance the overall production quality. B-roll shots are basically close-up shots of the main subject. However, instead of playing the clip at normal speed, their playback speed is reduced during the final edit to achieve the desired cinematic look.

Many YouTubers and content creators use B-Rolls in their videos to keep the viewers engaged. The best part about B-rolls is that you won't need any fancy equipment to shoot them. As long as your smartphone has a macro lens, you'll be able to shoot the required B-roll footage without any hassle.

Product B-Rolls

04 Add Transitions and Effects

One of the easiest ways to enhance the overall quality of a promotional video is to add transitions and video effects. Since you'll be using multiple shots in your promotional video, adding transitions will make it easier to build up the storyline. In simple words, transitions will give life to your dull video.

Similarly adding video effects will make your video visually appealing. There are many video editors that come with pre-installed video effects and transitions. You can use these built-in templates in your promotional videos using the simple drag-&-drop feature and make your videos more enticing for the viewers.

Transitions and Effects

05 Audio Effects for Promo Videos

Apart from the normal audio track, you'll also need to use special audio effects, especially if you are adding multiple transitions in your video. As we mentioned earlier the audio part of a promotional video is as important as the visuals themselves.

If you are familiar with Sam Kolder's work, you may already know that he adds hundreds of audio effects in one video and that's the reason why the production quality of his videos is top-notch. If you want to replicate the same results, it would be important to add appropriate audio effects throughout the promotional video.

Audio Effects

06 Promo Video Resolution

The final element that'll help you make your promotional video perfect is its resolution. If you don't choose the right resolution, you won't be able to engage the potential viewers. Choosing the right solution in promo video clips will mainly depend on your target audience. However, if you're looking to reach a wider audience, it would be better to choose the universal 1920x1080p resolution for the video.

Promo Video Resolution

How to Do It Right – the Best Promotional Video Examples for 2021?

Now, that you're familiar with all the essential elements of a great promotional video, let's take a look at how to get started with the editing process. First and foremost, you'll need a dedicated video editing tool for the job. We recommend using Wondershare VidAir.

Wondershare VidAir

Unlike many video editors, Wondershare VidAir has an easy-to-use interface, which means you'll be able to compile the promotional video without any hassle. Even if you're an absolute beginner, it'll be a hassle-free task to edit the perfect promo video clips for your products.


Here are some of the key features of Wondershare VidAir:
  • ❶ Use built-in templates to make engaging promo clips for your products
  • ❷ Easy-to-use user interface
  • ❸ Add Stickers to your videos
  • ❹ Directly upload the promotional video to YouTube, Facebook, and other social media platforms

Learn How to Use Wondershare VidAir in 3 Mins


Key Takeaways From This Episode:

Creating a promotional video is the most effective marketing strategy to promote a new product/service/event.

If you want to make your video stand out, integrating the above-mentioned elements will help.

These elements will not only boost the overall production quality but also help you engage your target audience more easily.

If you want to edit the perfect promotional video clips, make sure to use Wondershare VidAir.