Are Facebook ads better for real estate? Yes, like Instagram ads or stories, Facebook ads work out well for realtors than you could imagine. Used as a popular way to generate real estate leads on Facebook, most people find it suitable to sell their home or their plots and succeed. In short, for marketing real estate, Facebook ads are an open gate with potential opportunities. However, the complete victory depends on the ad campaign, strategy, and consistency, where you need to follow few tactics regarding Facebook advertising for real estate agents. Today, let’s get going through some of the tips along with an ultimate guide on creating real estate Facebook ads .
Let’s walk through 10 tips on how to create stunning Facebook ad targeting for real estate.
01 Target your audience
Facebook is a popular social media network with millions of users, especially when it comes to daily usage criteria, it stands on the top of others like Instagram and Twitter. Hence, to reach the specific audience group, all you need is to fix a target by age group, location residents near your real estate plot or area, people who enjoy buying/selling home/area, and target the audience from local levels. When it comes to Facebook ad targeting for real estate, you can also take demographic, lookalike, and behavioral targeting by your side.
02 Give a try to lead ads
Are you thinking of using Facebook for real estate leads? Then lead ads may help you capture a buyer or a seller lead within Facebook but works out extraordinary in the case of seller leads. There are quite a few benefits when implementing such lead ads like no landing page required, customer easiness, readily downloadable, and direct CRM funnelling like MailChimp.
03 Live tour your properties or bring them into life
Here is an exciting tip regarding Facebook advertising for real estate agents that is the most important factor in bringing your properties into life to your audience’s notice. Yes, with an influencer or a blogger, you can shoot the property in real-time, which is a worthwhile effort spent. As per the survey, such posts receive more response and inquiries as they give a realistic feel where the below example post from “Zac McHardy” is appreciable.
04 Go creative
Ensure that your imagery of crafting photos of the property on your Facebook page catches the customer’s eyes on the first sight. You can also employ professional photographers or videographers to capture the shots or videos high-quality. Choose the images to your ads more carefully to fit into the lifestyle to draw potential buyers. This type of real estate Facebook ads creates clear hooks in generating new leads.
05 Switch over to a Business page
Although you can market your real estate business through your profile, upgrading to a business page is always recommended to build trust and professionalism and properly manage the posts and ads. Doing so will help in effective marketing of the business to your followers, thus generating real estate leads on Facebook hassle-free.
06 Be transparent
Building trust is another challenging aspect a buyer looks for; being transparent in making your ad copy is always beneficial. As the buyer is about to make a significant financial decision for their family or business, a promise may be essential so that they get bonded with the trusted real estate agent. Hence, in all your real estate Facebook ads related to your property sell, display the rental price, location, along with other listings.
07 Make your ad enjoyable and stirring
Want your ads to do an impeccable job? The below one from Mr. Sell Team is the best example that has followed a friendly face alongside making it quite exciting or exciting with the cash prize offer. Being one of the rare ad types, Facebook advertising for real estate agents is realistic with the property tour!
08 Turn your satisfied customers into promoters
Another preferable option for generating real estate leads on Facebook is testimonial ads based on your past property buyers. It could be a carousel or a single image ad, but the fact is, such testimonial ads create a steady flow of leads, which will, in turn, promote branding and gain trust. Such happy talks or review is all you need at present to show off your properties.
09 Change the style
Why go traditional with property pictures or just the listing information alone? Why don’t you look at the below ad by Levinson Real Estate that went beyond conventional with infographics? Such ads deliver knowledge regarding property purchases and help decide to use call-to-action options in Facebook for real estate leads.
10 Learn from the competitors
It is a common tactic but effective in creating real estate Facebook ads where we always learn something new from our competitions. Similarly, you can try visiting competitor sites, study the strategy involved, sneak into the engagement factors like a landing page, and so on.
To create real estate Facebook ads hassle-free, all you need is a reliable video creator tool where VidAir comes to our notice. It is an online video solution that helps create compelling videos for Facebook ad targeting for real estate to expand your brand or market clear-cut. VidAir comes loaded with inbuilt editable templates that require no prior video creating skill. Additionally, it has a flexible video editor tool, rich elements access, and so on with an intuitive, user-friendly interface.
Steps to Make Video Ads for Real Estate with VidAir
Step 1 Sign Up and Log In
To start with, tap the SIGN UP or LOG IN button on the official VidAir website. If you have the Wondershare ID already, tap the log in option or go on with the Signup option.
Step 2 Template Selection
Once you are in, hit the Templates option from the toolbar, followed by selecting a suitable template. Click on the template and hit the TRY NOW > USE THIS TEMPLATE option.
Step 3 Video Editor Overview
You will now reach the next window of video editor overview, where you can start creating your video with the addition of audio, stickers, text, and so on.
Once you finish, tap the Save button, and by hitting the Export option, you can download the video.
Facebook Marketing for small businesses requires you to find an effective way to break-even and reach out to more significant audiences. We listed some strategies to help you achieve this with Facebook ads for small businesses. However, you will need a tool that helps you create ads that seamlessly integrates with Facebook to save, export, and upload the video ads. Hence, one of the best-recommended tools for this specific job is the VidAir Video Maker from Wondershare Technologies.