When it comes to real estate, you need to build a long-term and long-lasting relationship with your clients. Even though there are many different ways to let people know that you are here for them, real estate mailers still top the chart. These mailers will be comprised of postcards or flyers since they are inexpensive and are an excellent way to generate leads.
Real estate mailers let the readers know about your company, what you can do for them, and more. It becomes easier to talk through the mailers. If you want to do real estate direct mailers, and want some robust tips regarding the same, keep reading this article to find out more.
You might not know this, but direct mail marketer encompasses a lot higher response rate. In fact, it is five to nine times higher than social media, paid search, and email. Hence, if you haven't thought about any real estate mailer ideas, it's time to think about them now.
Real estate mailers' return on investment is higher also. Real estate mailers are an affordable and proven marketing tool. A well-designed and thoughtful real estate mailer will bring along long-term results. At the least, these mailers will increase your website registration and emails. The best that will happen is that you might start getting calls from prospective and interested clients to know more about the properties you have.
Real estate mailers are a great way to communicate with all the residents you think is your target audience. For those who are genuinely looking for a property because people often do, these direct mailers come as handy. They get an instant idea about who to get in touch with.
Through direct mailers, you can build your brand recognition in right away and tap on the target audience efficiently. Real estate mailers help you to generate more leads. Through mailers, you get to inform targeted cities, towns, or neighborhoods about newly listed properties so that they feel encouraged to speak to you about the same.
Now that you know about the value of real estate marketing mailers, it is time to work on them. We have prepared some tips that will help you achieve your goals. To ensure that you are following the right process, consider:
01 Think Relevant and Local
Since you, as a real estate agent, will be based somewhere, the first thing you should do is target the immediately available market. By this, we mean your neighborhood. Your clients would undoubtedly like to know how you helped the neighborhood in buying and selling their houses. This way, you will be able to tell your audience that you are right there for them to find the perfect homes.
The best way to go about it is by injecting geographical information. This way, your recipients will feel more engaged. Take a look at the real estate direct mailer that we have shared. This one advertises a particular condominium unit. Those who are searching for a house in that particular area will undoubtedly feel connected instantly. The mailer contains a lot of images of the property. This is a good strategy to follow as the recipient gets a good view of the property. Use the backside of the postcard to provide your audience with all the vital information.
02 Send Mailers during the Holiday Season
Summer months and the holiday season are the busiest time for real estate firms. Consider using this time a little bit tactfully. Take a look at how this real agent took this opportunity to wish everyone on the holiday whole, leaving her contact details right on the bottom. This is possibly the best way to let everyone feel connected. Plus, holiday real estate mailers can be the perfect time to introduce yourself as well. Keep it friendly and choose holiday-themed images for the postcard or flyer.
03 Deliver Mailer that Your Customers Will Hold Onto
Another right way to go about real estate mailers is to provide the customers with something they will like to keep. Take a look at this calendar magnet. This one is a pretty common tactic followed by real estate firms, agents, and realtors. The recipients might not have any immediate requirement, but since all use calendars, they are going to hold on to it for a long time.
04 Create Urgency
Creating urgency is a part of real estate marketing. When you create urgency, the prospects who are waiting too long to decide will feel that they might lose a good opportunity. You don't really need to go over the board with the content on the mailers. It can be as simple as "move-in ready." The implication of such mailers is that if they don't make a decision now, they might regret it later.
05 Deliver Some Fantastic Offers
When you provide some offers to the customers, you will always see better results. Since you know the market well, you also know about your target audience's pain points. Take a look at the image. Here the real estate agent not just shows the prospects a lucrative property but also resolves a pain point, and that is setting them free from down payments!
This advertisement makes the prospects aware that they won't have to pay any down payments, but the ad also talks about the affordable monthly mortgage. This is how you display irresistible offers.
In addition to sending picture-based or text-based emails, video-based emails are also one form of email to try. Videos allow you to talk about the property efficiently and comfortably. Videos are always engaging. And since customers would like to have a proper view of the property before they come and visit or buy it, video marketing lets you do that.
Wondershare VidAir is a useful video creating and editing tool. Through VidAir, you will get to create stunning real estate videos with just a few clicks. It is easy to use, and the interface is user-friendly as well. All you need to do is download VidAir, signup or login, look for different templates, choose one, and start editing the video. The best part is that if you wish, you can add the mailer's digital image to the video to make it look more attractive. The agenda of having a video is to engage customers in a better way.
Try the tips that we have shared here, and you will certainly start seeing the difference. Real estate investors, firms, and agents are always looking for better ways to promote their business, and these are some tried-and-tested methods that actually work. We hope this guide has been helpful, and if you wish to create videos for your real estate listing, VidAir is right here to support you with the video-making process.