Want to know the practical implications of social media marketing campaigns? Stay tuned as we'll discuss the top 8 inspiring social media marketing examples worth checking for in 2021.
You’ll get to learn a lot about social media campaign management after reading these examples. So, let’s begin without further ado as follows!
Part 1. Stand Out Examples of Social Media Campaign
Below is the list of our top eight selections of companies as the best social media marketing examples on various social media channels. Take a look at how these giants took steps forward to support a significant cause.
01 Netflix
During the global pandemic situation, Netflix found an exciting way to engage its audience. They decided to post a live series of 'Wanna Talk About It?' on their Instagram where the audience could share their ideas, feelings, and tips for preventing coronavirus. This kind of personal connection with the audience is one of the key takeaways for any brand looking to build a loyal base in the long run.
It helps build trust and share meaningful conversations about the topic and make great connections. They hosted a live Q&A series as well. Most importantly, it had starred young actors of Netflix as hosts.
02 Zoom
Well, we already know that the whole of 2020 revolves around virtual meetings and other online stuff due to the pandemic. And, the prominent leader in hosting the virtual meetings is Zoom itself. Yet now, more of its competition is backed by Google Meet. Meanwhile, Zoom was looking to leverage their social media and increase brand awareness via the power of giveaways and contests over their online platforms.
These campaigns helped Zoom to drive new users to install their app. One of the best social media marketing ideas is to consider a goal that contributes to the broader section of your business strategy.
03 Dove
#PassTheCrown was among the best examples of a social media campaign by Dove. Every campaign holds around its core values of natural beauty, inclusivity, and positive body image. In this campaign, the main aim of Dove was to debunk the discrimination based upon hair color in the US. For this, they teamed up with the Color of Change, National Urban League, and Western Center to end this race-based discrimination of hairs.
The campaign was due to the low response of women to come to media and tell their stories. Around 70% of women denied doing so!
04 Oreo
Take social media promotion examples from the brand Oreo, specifically on their Facebook social media handle. Oreo has developed a significant trend to dominate Facebook with its delicious cookie ideas. The attractive images combined with creative hashtags and cookie recipes besides the hashtags are very creative. Consider #OOTD for instance. The hashtag stands for 'Outfit of the Day,' used in a pretty funny manner in the illustration below.
Take social media promotion examples from the brand Oreo, specifically on their Facebook social media handle. Oreo has developed a significant trend to dominate Facebook with its delicious cookie ideas. The attractive images combined with creative hashtags and cookie recipes besides the hashtags are very creative. Consider #OOTD for instance. The hashtag stands for 'Outfit of the Day,' used in a pretty funny manner in the illustration below.
Then, there’s another social media marketing campaign by Oreo called 'Dunk in the Dark. Well, it was their viral marketing strategy by a quick tweet after the Mercedes Superdome experienced an outage of power supply that lasted around 30 minutes. The key takeaway is the quick thinking and wit of Oreo to steal the required attention of audiences. You should always take advantage of the right timing and make quick decisions to become a successful marketer.
05 Dollar Shave Club
If you still think to hold on to viral marketing strategies for big brands, take a break and consider Dollar Shave Club's social media marketing example. Their razor subscription idea was a great way to explain their product's USP in 2012. For this, they ended up creating a simple and hilarious video for the explanation given below.
Right after the video's release, the unpopular website of this brand received over 12,000 new subscribers within 48 hours. This marketing example shows that you don't need a massive budget to create compelling social media viral campaigns. All you need are the right and humorous steps with practical techniques.
06 Harvard Business Review
Now, let's review the creative social media campaign by HBR during the COVID crisis. However, they followed a pretty similar strategy as other brands are following. They provided free resources that would help people tackle the difficult COVID situation quite effectively.
It is working great for various publishing and media brands, even though it's a free-trial strategy. You can also replicate similar social media marketing ideas for product-based businesses.
07 Starbucks
Starbucks brand is already known for its out-of-the-box and engaging social media campaign management that attracts the right audience. They had a similar campaign in 2019 to support Pride Month and the LGBTQ community, where they posted colorful images of people from the community and introduced them to their audience. They also asked people to check Highlights or Stories and learn more about the stories of this LGBTQ community. Thus, they have leveraged every feature of Instagram as social media promotion ideas and grabbed the audiences' attention with visual imagery.
08 Essie
Essie is one of the top social media marketing examples that effectively use the concept of user-generated content in their marketing campaigns. This Nail Enamel brand asks their followers to capture images and share images of their worn Essie colors with #essielove and get a chance to be featured in their posts. It's a classic example to generate UGC for customers. It is advantageous to the brand and gets lots of free content and mentions to post on social media. Essie also gave a month's color as a cue to share more images related to that color.
Part 2. 3 Steps to Create a Stunning Video for your Social Media
Are there any specific tools you need to create social media marketing campaigns? Nope, there isn't any hard and fast rule to using any particular tool that gets you viral marketing strategy. The influential brands also consider easy-to-use tools that help them make quick content with a bit of professionalism.
We'd love to reveal a similar tool that helped us make creative social media campaigns with a click of few buttons only. Yes, the auto-pilot mode of the program or online software is what interests us the most. We've mainly used VidAir by Wondershare to execute our social media marketing campaigns successfully. Its inbuilt bucket of social media marketing campaign templates is incredible. If we have to define VidAir in few words, it'd be 'One-Stop Solution to Creativity. It is online video editing software with an interactive yet easy user interface. You're only required to log in to get started in a few minutes with all the creative tasks for your brand's social media strategy.
Steps To Create Social Media Marketing Videos Via Vidair
Step 1: Login or signup
After you've entered VidAir's official website, there's a button called Login to tap. You can log in with your Google account and click the Signup option to create an account.
Step 2: Select template
Now, click Choose a Template tab and select among various social media marketing campaign templates. We've chosen this cute puppy template for reference if your campaign is related to dogs.
Step 3: Create a video
You have loads of creativity to do as you're in the editing window. There are options to modify Text, Video, Audio, Stickers, Photo, and even upload your stuff. All you need is a creative mind to use its editing tools smartly. Confirm with the Export button after you've saved the entire project.
Conclusion
Hopefully, you've got all our top 8 social media marketing examples mentioned above. Take those little hints of social media viral campaigns or other social media marketing ideas to get started with your brand on a positive note.
Also, remember to follow the strategies in terms of tools and followed by the major brands. Stay Trending!
