Video marketing is a new concept that emerged within the past few years. Featured are some statistics on video marketing to help you better understand why video marketing has taken over marketing by storm.
Videos have become an indispensable part of marketing. People are more inclined to watch videos rather than reading text, which makes visuals a better choice. Videos are also engaging and captivating. They are more memorable and have, by a large part, been incorporated into advertising since they help increase conversions and exposure. There are many different forms of videos used in marketing, such as explainer videos, presentations, vlogs, tutorials, webinars, ads, customer testimonials, interviews, and many other forms. Complied is a list of some video marketing statistics to prove how video marketing has become useful.
Part 1. 50 Latest Video Marketing Statistics
- 1. 100+ million people watch YouTube TV or YouTube on their TVs each month in the US.
- Source - https://influencermarketinghub.com/video-marketing-statistics/.
- 2. 81% of businesses use videos as a marketing tool.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 3. 70% of businesses claim that videos enhance their brand awareness.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 4. 59% of the companies that don't use video say they plan to do so in the coming years.
- Source - https://www.weidert.com/blog/b2b-video-statistics-2020
- 5. There has been an 80% increase in the global watch time of either ad-supported or feature-length movies in few previous years.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 6. 6 out of 10 would rather watch online videos than TV.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 7. 51% of businesses agree that videos increase traffic.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 8. 88% of marketers find that video gives them positive ROI while 92% say a video is an integral part of marketing.
- Source - https://www.weidert.com/blog/b2b-video-statistics-2020
- 9. YouTube has over 2 billion active users.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 10. 100% is the rate at which mobile video consumption raises.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 11. Videos help businesses get 66% more qualified leads.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 12. 99% of companies plan to continue using videos, while 95% plan to increase their spending on videos.
- Source - https://www.weidert.com/blog/b2b-video-statistics-2020
- 13. YouTube streams more than a billion hours of video each day.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 14. In the year 2022, videos will make up more than 82% of all consumer internet traffic, 15 times higher than in 2017.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 15. 44% of people are highly likely to buy a product after watching a video about it.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 16. 41% of businesses say that videos have helped them reduce queries.
- Source - https://www.weidert.com/blog/b2b-video-statistics-2020
- 17. Over 65% of viewers on YouTube say that video content on the platform feels like real life.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 18. 78% of people watch online videos every week, while 58% watch every day.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 19. 85% of people say that videos help them connect with their brand more effectively.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 20. 66% of people would rather watch an explainer video to learn about a product.
- Source - https://www.weidert.com/blog/b2b-video-statistics-2020
- 21. 73% of consumers want to see entertaining content on social media.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 22. The second most famous website after Google is YouTube.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 23. 62% of businesses use explainer video while 82% of B2B Businesses use explainer videos.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 24. 86% of people want to see more videos from brands.
- Source - https://www.weidert.com/blog/b2b-video-statistics-2020
- 25. 54% of people want marketers to produce more video content.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 26. 59% of business executives say they would rather watch a video than reading text.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 27. 46% of businesses use logo animations.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 28. 95% of business marketers say that video has helped consumers better understand their product or service.
- Source - https://www.weidert.com/blog/b2b-video-statistics-2020
- 29. 86% of business-related content is viewed on desktops while mobile phones show 14%.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 30. 75% of all video plays are on mobile phones.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 31. 38% of brands use video advertisements.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 32. Video generates 1,200% more shares than text and images combined on social platforms.
- Source - https://www.weidert.com/blog/b2b-video-statistics-2020
- 33. People are 1.5 more times likely to turn to mobile phones to watch videos.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 34. Viewers retain 95% of the information they receive on video as compared to 10% from text.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 35. 33% of brands and businesses create video demos.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 36. Facebook gets over 8 billion video plays per day.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 37. 44% of business say that informative videos perform best, while 37% find entertaining videos to be more effective.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 38. Twitter gets over 2 billion video views per day.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 39. 92% of people watching videos on mobile will share them with others.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 40. 80% of brands on social media use stories.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 41. Snapchat users view over 10 billion videos a day.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 42. There are over 1 million minutes of video crossing the internet currently.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 43. 43% of users enjoy watching live stories, 30% watch live events, and 27% webinars.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 44. As much as 62% of people agreed to be more interested in a product after seeing a social media story.
- 45. 65% of people use YouTube to help them solve a problem.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 46. Consumers say that video brands are the number one way to discover brands to buy from.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 47. 75 million people access Facebook’s video platform every day.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
- 48. Social media posts with videos get 48% more views.
- Source - https://biteable.com/blog/video-marketing-statistics/
- 49. 93% of millennials watch hot-to videos on YouTube.
- Source - https://www.renderforest.com/blog/video-marketing-statistics
- 50. 60% of Instagram stories videos get viewed with no sound.
- Source - https://influencermarketinghub.com/video-marketing-statistics/
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Part 2. Start Video Marketing Easily Now
Some of the statistics on video marketing given above are fun and enlightening. Imagine 60% of Instagram stories watched with no sound! Also, all these statistics only prove how video marketing is vital and has grown over the year. It only means that one of the best means for marketing will be through the use of videos. You can even make these videos yourself with a tool such as Wondershare VidAir, an exclusive video editing tool. It has got editable templates and helps in video creation in very few steps.
The video streaming industry statistics given above are one of the proofs that video marketing is the best strategy, as compared to text and images. Using YouTube and social media apps like Facebook and Instagram, using videos to market becomes even more comfortable. There is a vast demographic of the population, mainly millennials, who are on these platforms and the fascinating thing about this is that they are also consumers. Therefore, it shows how important video marketing is, and some statistics on video marketing prove that. Finally, remember making a video is very easy using VidAir, and you can make one like a pro by yourself. Get started on video marketing to grow or expand your brand or business.
