Top 10 Promo Video Trends to Follow

Video promo in 2017 and 2019 has been a great step in innovating new ideas regarding marketing. Video content marketing planner has quickly become a staple of our social media feeds. And in 2021, short, snack-able social media videos will continue to grow in popularity.

The explosion of TikTok and Instagram Reels in 2020 has fueled this trend, with brands such as Louis Vuitton and Sephora using Reels, and big names such as MAC Cosmetics and the NBA jumping on the TikTok bandwagon. There's no doubt that social media has changed the way we view and consume content online – especially video content. And as a result, both the vertical and ephemeral video trends have begun to emerge.

Style of content that's futuristic and cutting edge, interactive video is perhaps the newest video trend on the scene – and we expect it to spread like wildfire in 2021. An interactive video is a new form of video that allows viewers to directly interact with the content they're viewing.

Live video is quickly becoming the new normal due to its real and authentic nature, offers an easier and cheaper way to hold an event, show, and connect to a wide audience. While this trend was sure to have grown on its own, the global crisis only added fuel to the fire, with live video becoming a necessity for many industries – particularly fashion, music, and entertainment. One needs to infuse own creativity and efforts into your presentation if one wants to stand out from the crowd.

Personalized videos are videos that incorporate an individual's details – such as their name, email address, age, or profile picture – to create content specifically for them. Personalized videos are often created using one base video, which is then edited with video effects that can substitute for a recipient's personal information.

Personalized video is an emerging trend that aims to improve customer engagement by tailoring the viewing experience to include dynamic information relevant to the viewer. Personalization is generally through the addition of on-screen graphics.

With the increasing amount of user data available on social media, many big brands are creating personalized video campaigns.

Animation is a video style that influences a wide range of audiences from children to adults. Animation is easy to produce remotely and, in a time where many countries have limits on face-to-face contact, the design-based video format is set to rise, bridging the gap for businesses who are safety conscious but still want to deliver their message through video.

As soon as the lockdown is over animation market is going to make a sudden boom due to its wide range of influence over the audience.

Searchable video is pegged to be a big video marketing trend in 2021. With so many brands churning out high-quality video content daily, it's more important than ever to ensure that your video is SEO optimized.

Video is the most accessible form of content – it has something for everyone and, for that reason, it's in high demand. "Search engines have always favored written content as it's easier for the algorithms to understand and catalog but that's all changing with advanced AI. It has become imperative for content creators to optimize their videos for search to be found by the right audience."

Internal video communications have been the cornerstone for employee training and onboarding for many years. However, in 2021, the use of video content for employee education, communication, and collaboration is expected to grow.

There's no denying that, for many people, video is a super quick and effective way to learn. It's a fantastic medium for educating new employees on company policies, expectations and messaging, and humanize executives by bringing them closer to their teams. Yet, the use of internal video is still limited in most businesses. This is because, for most companies, videos can be challenging to record, edit, share, host, and access – making a document, email, or presentation the easier alternative.

The biggest video marketing trend of 2021 is the growth of the use of augmented reality (AR) and virtual reality (VR). Considering its popularity, it's definitely something you want to consider in your video marketing strategy in 2021.

Already, brands like IKEA have adopted VR into their online content. Consumers can use the tech to visualize their products in their homes without having to visit the store.

With the growing size of the e-commerce market, more and more brands want to reach their target audience, this highlights the rise of shoppable videos. Shoppable videos provide interactive experiences for buyers as it allows them to purchase the product being advertised in the video ad directly from the content.

This does away with having to search for the product seen in the ad, which makes for a faster and easier purchase. This will be one of the hottest video marketing trends not only in 2021 but beyond.

One of the biggest impacts the coronavirus pandemic has had has been on in-person events. More and more brands and business associates tend to opt for this platform for their businesses and seminars.

Virtual events save on traveling time as attendees can be there and soak in the content in just a few clicks, which opens up the event to people all over the globe. It can also save costs because organizers won't have to rent a physical location to accommodate dozens or even hundreds of participants.