What Is a Promo Video & 5 Reasons Promo Videos Can Be So Persuasive

Find The Best Promo Video Makers To Spice Up Your Marketing in 2021

In the last few years, promo videos have become the most effective marketing tool for brands to promote their products/services and reach their target audience.

We’ll also discuss the best way to create a promo video for your brand so that you can easily captivate the viewers.

What Is a Promo Video?

Before proceeding any further, let’s first understand what is a promo video? In general, a promotional video is a dedicated video that’s created to promote a specific product, brand, service, or event. Like the old TV commercials, the primary objective of a promo video is to promote something. However, these videos are generally published on the Internet and can be produced without spending a hefty amount.

As of now, almost every brand uses promotional videos for marketing purposes. Even if you own a startup or a small business, you can easily create promotional videos and release them across different social media platforms on the Internet. This will help you reach your target audience without burning a hole in your pocket.

Promo Video

5 Reasons Promo Videos Can Be So Persuasive.

Since promotional videos are widely popular, many people wonder what makes them superior to traditional marketing practices. So, let’s walk you through some of the reasons that make promotional videos the best marketing tactic in 2021.

01 Better Engagement

As we mentioned earlier, videos are comparatively more engaging than other marketing techniques including press releases, banners, and newsletters. A 2-minute long video is more likely to engage people than a 100-word press release.

Why? Because, unlike other marketing tactics, videos help you interact with your customers more effectively. Whether you’re trying to promote a product or an event, you can include the actual footage and describe its physical appearance. This is the reason why 96% of marketers have already switched to video marketing in the last few years.

Video Engagement

02 Higher Conversions

Studies have revealed that people are more likely to retain a video than a regular blog post. This means if you publish promotional videos to reach your customers, you’ll find it much easier to encourage them to buy the specific product/service. This will improve the overall conversion rate and you’ll witness an instant spike in your customer retention rate as well.

In addition to this, video marketing gives you the opportunity to acquire long-term clients. If you create high-quality videos and your product is top-notch, people will most likely stay connected with your brand, even in the long run. This will help you sustain a constant conversion rate and avoid unexpected fluctuations.

Video Higher Conversions

03 Stand Out Among Your Competitors

Banners and press releases have become a common marketing practice that 98% of the brands use to promote their products. In this scenario, promo videos will give you the opportunity to stand out in the crowd and get ahead of the competition.

When you’ll create a high-quality promo video for a product or service, people will automatically think that it’s superior to the existing options in the market. As a result, they’ll pick your brand over the competition and you’ll be able to get more sales.

Stand Out Among Your Competitors

04 Acquire the Initial Exposure

If you run a startup or a small business and many people don’t know about your brand, video marketing will be the most reliable tool to get the required initial exposure. How? You can design a visually appealing promotional video and run video ads across different social media platforms such as YouTube, Facebook, and Instagram.

All these platforms have well-optimized algorithms that’ll play your video ads in front of the right audience. And, if your videos are high-quality, people will visit your website and buy the product/service. So, if you’ve been struggling to attract initial exposure for your brand, promo videos are the right tool to start sailing in the right direction.

Video Ads Exposure

05 Promo Videos Are Cost-Effective

As compared to paid marketing, creating a promotional video is relatively cheaper. In fact, you can compile a promo clip for the fraction of what you would spend on different paid marketing platforms. All you need is a professional video editing tool and the correct recording equipment.

Now, as opposed to what you may have heard, you don’t need any high-budget production set to record a promo video. As long as you have your smartphone, you’ll be able to create the perfect promotional video for your products/services. And, in case you don’t have any experience in camera handling or editing, you can always hire professionals for the job.

Promo Videos Cost-Effective

How to Create Stunning Promo Videos That Catch Everyone's Attention?

Apart from the essential recording equipment, you’ll also need a professional video editing tool to compile the raw clips together and create an engaging storyline.

When it comes to choosing the right editing tool, you need to be extra cautious. Why? Because the market is stacked with hundreds of video editing software, but not all of them can help you achieve your goals. But, if you’re looking for a professional video editor with an easy-to-use interface, Wondershare VidAir will be the right choice.

Wondershare VidAir

Here are some of the additional features of Wondershare VidAir:
  • Edit Promotional Videos Within Your Browser. No Need to Install a Separate Application.
  • Hundreds of Built-In Promotional Video Templates.
  • Find Royalty-free music and pictures for your promotional video.
  • User-Friendly Editing Panel.
  • Share video to Different Social Media Platforms such as Facebook, YouTube, Instagram with one click.
  • Apply special effects to make your videos more appealing.

The user interface is pretty intuitive, which means you’ll be able to compile the entire promotional video easily. Even if it’s your first time editing a promo video, Wondershare VidAir will help you do the job without any hassle.

One of the major advantages of VidAir is its marketing-centric features. With VidAir, you can highlight specific points in the video to convey your message more effectively. For instance, if you’re creating a promotional video for an upcoming sale, you can highlight the exclusive discounts with its text editor.

Wondershare VidAir

Another feature that makes Wondershare VidAir the best video editor for promo videos is its built-in media library. With VidAir, you can find royalty-free media including audio tracks, pictures, and templates with one click. This will be an extremely useful feature, especially if you’re planning to monetize the video on your social media accounts.



Learn How to Use Wondershare VidAir in 3 Mins


3 Steps Guide to Make Videos with Wondershare VidAir


  • Step 1 Login Wondershare VidAir

  • Go to https://vidair.wondershare.com/ and click the Login button to proceed with your ID credentials. Create Sign Up if you haven’t any account on Wondershare yet.
  • Step 2 Choose a social media marketing theme

  • Goes after selecting your social media video template depending upon the theme of marketing. Click Use this Template tab after confirming the aspect ratio.
marketing theme
  • Step 3 Create & Export

  • Upload button to personalize the theme as per your marketing requirements. Click the Export tab to download your project after selecting the resolution.
Create & Export

Key Takeaways From This Episode:

So, that’s how you can create compiling promotional videos for your brand using Wondershare VidAir.

If you also want to get more leads and acquire long-term clients, make sure to include promo videos in your marketing campaigns.