With the launch of high-end smartphones, the number of users moving to these devices for all their requirements, including video watching including YouTube has increased manifold. As per the research, over 70% of the YouTube video watching is done through these smartphones. The increased use of the phones also has changed the way of advertising on the platform and to ensure a seamless experience on the mobile phone. Vertical ads have been launched. Learn more about the YouTube vertical video ads in the following parts of the article.
YouTube vertical ads are created for the Universal App and the TrueView campaigns on YouTube that enable to upload of the video ads vertically so that when these ads are watched on a smartphone, the player will be expanded according to the video’s dimension. A vertical ad offers a better viewing experience where the ad is displayed in a big and attractive canvas on the mobile device. Better display of the ad will further increase the engagement of the user.
It is recommended to use the horizontal videos along with the vertical videos for the campaign as the player will check the way the video is being watched and the most appropriate format is then selected. Below listed are the recommended specifications for the vertical and square ads to offer the best video experience.
- 1. Landscape: 16:9
- 2. Either a vertical 9:16 or square 1:1, or you can also include both.
- 3. For vertical ads, the messaging should be avoided at the 10% and the bottom 25% of the video.
Step 1: Go to the Google Ads on your account and choose to create a new Video Campaign. Select the other details like bidding and all. Paste the URL of the vertical YouTube video when selection is made. (this will be like adding any other video)
Step 2: Next, go to the Settings, and here targeting for the mobile devices can be done. To ensure that the vertical or the square version is used only when played on mobile devices, choose the bidding to -100% for the Computers. This will not use the vertical version when the video is played on the system.
Step 3: After the campaign is set, you can even Preview the same.
For creating attractive vertical ads, the use of the right tools is very important and if you too have been looking for one, Wondershare VidAir is highly recommended. This browser-based tool needs no software download, is free to use, and comes with a variety of templates in different categories to create the best video as needed.
The free version processes a watermarked video in 720p resolution while the premium paid version can be used for watermark-free videos in 1080p resolution that further supports logo optimization and 2GB of cloud storage. The process of video creation using the tool is simple and easy.
Step 1 Choose A Template for YouTube Vertical Ads
Open the templates page after you have login. Select your desired template and aspect ratio, and click on the USE THIS TEMPLATE button to open the editing page.
Step 2 Customize Vertical Ads Online
The window for editing the template will now occur. Make the changes to the Text, Video, Photo, Audio, Stickers, and Upload from the respective options at the left-side menu. The Preview button will let you see the video after the changes are done.
Step 3 Export YouTube Vertical Video
Click on the Export button to download your vertical video ad, and you can now upload to YouTube.
The tool will process the video and the option to download it locally will appear. On the tool interface, the created videos will save to the My Projects option under the user avatar. YouTube Vertical ads make your advertising videos look impressive on your mobile devices and for creative, catchy, and engaging videos in a simple manner use Wondershare VidAir.