The reach of YouTube is large, which is increasing with time and it has made the platform favorite among marketers for advertising their products and brands. So, if you too have been thinking about reaching your target audience through YouTube video ads, it is important to know about the types of ads, creating them, and other specifications. A complete guide on YouTube video ads is given below for your help.
01 TrueView Ads
These are the standard ads on YouTube where the advertiser is required to pay only when the ad is watched or interacted by the viewer. These ads require a call to action and use a variety of content that can also be customized. If the viewer watches the ad for at least 30 seconds, watches it till the end, or interacts through CTA, the advertiser pays for the same. A TrueView ad can be a video discovery ad or in-stream ads.
A good TrueView ad must be created in a way so that it gets the attention of the user and keeps them engaged and interested to watch the ad till the end. Including a story works as a great idea for these ads as they keep the viewers engaged.
02 Bumper Ads
These are the shortest ads on YouTube that are for 6 seconds each bumper which play before the selected video on the viewer. These are non-skippable ads as there is no option to skip them. These ads are made to be memorable and are used for reaching out to a large audience. These ads appear on YouTube as well as the apps and the sites of the Google partners. Target CPM bidding is used by the bumper ads where the payment is based on the impressions. These ads are mainly used for creating awareness, increasing brand reach, or promoting an event.
03 Non-skippable Ads
These ads on YouTube cannot be skipped and are played before or during the videos. These ads are charged based on impressions which is target CPM bidding. The ads have to be 15-20 seconds or less (varies depending on the regional requirements) and can be used on YouTube and apps and sites of the video partners of Google. When you want to create awareness about the brand, promote an event, or anything similar, these types of ads work best.
Step 1: The very first thing is to upload your ad video to your YouTube account. To do so, login to your account, and from the top-right corner click on the icon of the camcorder. Tap on the Upload Video and from the pop-up window, choose the file type to be uploaded. Enter all the needed details.
Step 2: Next, a new campaign is to be created in Google Ads. Signup and go to your Google Ads account. From the left-side panel click on the All-campaigns option and then tap on the blue + sign for creating a new campaign.
A new window will open from where you need to select the type of campaign. After the option of Video is selected, you need to choose the goal that you want to achieve through the campaign. Click on the Continue button when done.
Step 3: The YouTube campaigns now need to be configured. Select a name for the campaign (this is for internal use only and thus select a name that you can relate to your campaign in case if multiple is used). Next, you need to set the budget by selecting the amount you can spend each day. The delivery method can also be selected from standard or accelerated options. Also, select the start and the end date if required. Network selection is where you will choose where you want your ad to be displayed.
For video ads, the options available are – YouTube search results, YouTube videos, and video partners on the display network. The country and the language of the ad are to be selected next. The bidding strategy is to be selected next from the options- maximum CPV, maximum CPM, viewable CPM, and target CPA. Next, choose the inventory type. There is an option where you can select to exclude a certain type of content like sensitive social issues and others.
Step 4: Next, the target audience has to be selected. A name can be given to the group for future campaigns. Select the Demographic and choose the gender, age, payment status, and household income options. You can even hone the audience by selecting the apt target viewers.
Step 5: Choose the content for your ad to appear on. For this, enter the target keywords, select the topic and choose the placement of the ads.
Step 6: You have to search for your video now. In case if the video is not yet uploaded, you can do the same by clicking on the link to upload.
Step 7: Finally, the video format has to be selected. The available options will be displayed to choose from. Also include the CTA, URL, and headline. Finally, click on SAVE AND CONTINUE and then tap on CONTINUE TO CAMPAIGN button to finish.
With the above steps, your YouTube video ad campaign will be launched successfully.
The success of your YouTube ads and campaign largely depends on the target audience that is selected. If the selection of the audience is not current, the ad will not get the desired result, no matter how well it is planned or created. So, to ensure that your ads reach the people who matter, the right target audience selection is important. YouTube has several methods by which you can target the audience and below listed are the key ones.
Under this method, you can select the group of people to whom you want to reach. The audience or the group of people can have a specific intent, interest, or categorized by demographics. The broad classification for the same include:
1. Demographic groups: The audience is selected based on age, household income, gender, and parental status.
2. Detailed demographics: Additional categories that can be selected here include new parents, college students, and more.
3. Interests: The audience who are interested in some specific field or topic can be selected under this section. It further can be classified as affinity audiences, custom affinity audiences, life events, in-market audiences, and custom-intent audiences.
4. Video remarketing: The past interaction of the viewers with the videos can also be used as a means to select the target audience.
5. Website and app remarketing: The people who had interaction with your mobile app or website and were interested in your product or brand can be selected to showcase your ads.
6. Customer match: The online and offline data can be used here for reaching the target audience.
7. imilar Audiences: A first-party data list can be used for selecting the target audience and increasing the reach by choosing the new users that have characteristics similar to your list of customers.
To make your ad campaign successful, it is important to create an impressive and catchy video and to get this task done in a hassle-free and quick manner, Wondershare VidAir is just the right tool. This online program is free to use and comes with several templates that can be customized for creating impressive videos in just a few clicks. The free version of the program exports the files in 720 p resolution and creates a video with a watermark. To get a watermark-free video, you can opt for a premium paid version that additionally exports the video in 1080p resolution, offers 2GB of cloud storage, and also the option to customize the logo.
Steps to make YouTube video ads using Wondershare VidAir:
Step 1 Choose A YouTube Video Template
Tap on the Templates option from the top menu bar and the list of the templates will be shown. You can check the desired template from the given categories or can even use the search box for any specific type. Click on the USE THIS TEMPLATE button to continue.
Step 2 Customize Template Video for YouTube
Customize this video with your local resource or using footage provided by VidAir. You can add text effects, stickers, background music, etc.
Step 3 Export YouTube Ads Video
Once the editing is done, click on the Preview button to check. On the top-right corner, click on the Export button to generate and download.